A Project Report On By: SyedaMadihaPirzada (14001) Yusra Khan (15659)AhsanAjaib (15350)SyedFahadSaeed (13146)
Pakistan Mobile Connections Limited IT MANAGER: Asif Dustgir • E-mail: email@example.com • Contact: +92-301-8565616 • Meeting date: 12th July 2012
History Of Mobilink • Pakistan Mobile Communications Limited, Mobilink GSM. • 28.94 million customers by July 2012 • House, 1 A Kohistan Road, F-8 MarkazIslamabad • First GSM cellular Mobile service, since 1994
First GSM cellular service by Motorola Inc. • Sold to Orascom (Multi-National) • An unparalleled 6,500 km. Fiber-optic Backbone • Invested over US $3.3 billion in the country to date • Provides uninterrupted countrywide connectivity • Provides International roaming in over 140 countries
Total number of managers: Overall: 4500 Top Managers: 75 Middle Managers: 750 Front Line Managers: 3675 Management Hierarchy
President and CEORashid Khan V.P H.R, Admin. & SecurityAli RazaMehdi Vice President Customer CareIrfanAkram Vice President & Head of Broadband Business Division. Mustafa Peracha Chief Information OfficerTariq Rashid Vice President Corporate AffairsAghaQasim Organizational Structure TOP MANAGERS Vice President Marketing BilalMunir Sheikh
Mobilink Indigo & jazz having 12 more products. . Product Line & Categories • Mobilink Indigo • Mobilink Jazz • Mobilink Black Berry • Mobilink PCO • Mobilink TV
Value Added Services • Power Tools • Mail Services • Info Services • IVR Ring tones/Logos • On Call Services • Missed Call Alerts
Place . • Ease of accessibility • Commercial areas • 24/7 reliable service
Market Share c). Cellular Market Share In Terms of Subscribers: July 2012
Swot Analysis Strengths Market Leader with 31% market share Weaknesses Mobilink is expensive Opportunities By focusing on high quality, Mobilink can position their product Threats Due to intense competition Mobilink is losing its market share.
Recommendations • Establish Research and Development Department. • Ensure Network quality. • Focus on subscriber retention. • Adaptation of value added services, especially towards e-commerce. • Better customer incentive plan. • Innovation in technology. • Lower SMS rates to other networks.