1 / 57

A little help here?

A little help here?. Media Literacy. Media Construct our society Media contain ideological and value messages Individuals construct their own meanings from media The human brain processes moving images different than text Media is most powerful when it operates on an emotional level.

miles
Télécharger la présentation

A little help here?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A little help here?

  2. Media Literacy • Media Construct our society • Media contain ideological and value messages • Individuals construct their own meanings from media • The human brain processes moving images different than text • Media is most powerful when it operates on an emotional level

  3. Limbic System

  4. SEX

  5. A ministry has been set up to serve the bored, the stressed and the frustrated of Singapore; the Coca-Cola Ministry of Enjoyment.

  6. The marketing is relentless and global.

  7. Do the CEO’s have any scruples?

  8. Boys Girls 1600 1400 1200 1000 Per capita grams consumed per day 800 600 400 (Soft drinks, diet soft drinks, and fruit drinks) 200 0 1965 1977 1989 1996 Beverage Intake Among Adolescents Aged 11-18, 1965-1996 • SOURCE: Cavadini C et al. Arch Dis Child 2000;83:18-24 (based on USDA surveys)

  9. Second Step Lesson One

  10. Statistics Interpersonal violence is the second leading cause of death for young people ages 15-24 Second only to motor vehicles accidents A large majority of victims are related to or acquainted with their assailant

  11. Crime Clock OneVIOLENT CRIMEevery 17 seconds One AGGRAVATED ASSAULTevery 28 seconds OneMURDER every 23 minutes OneROBBERYevery 51 seconds One RAPE every 5 minutes

  12. This ad appeared in magazines with high youth readership: Hot Rod = 31% Rolling Stone = 28% Spin = 32% Sports Illustrated = 23% Vibe = 42%

  13. This ad appeared in the following high youth readership magazines: Rolling Stone 28%, Hot Rod 31%, Sports Illustrated 23%, TV guide 16%, Sporting News 30%.

  14. Who is the target audience?

  15. Figure 1Substance Appearance in Popular Movies and Songs • Percentages reflect the number of movies (200 total) and songs (1,000 total) in which substances appeared, whether or not they were used.

  16. Figure 2Percentage of Movies and Songs Associating Illicit Drug Use With: Wealth or luxury Wealth or luxury Sexual activity Sexual activity Crime or violence Crime or violence Popular Songs Anti-use statement Movies Anti-use statement Refusal to use Refusal to use Pro-use statement or advocacy of use Pro-use statement or advocacy of use No consequence to user No consequence to user Based on the 33 movies and 156 songs that portrayed illicit drug use.

  17. Figure 3Percentage of Movies and Songs Associating Alcohol Use With: Wealth or luxury Wealth or luxury Sexual activity Sexual activity Crime or violence Crime or violence Popular Songs Movies Anti-use statement Anti-use statement Refusal to use Refusal to use Pro-use statement or advocacy of use Pro-use statement or advocacy of use No consequence to user No consequence to user Based on the 183 movies and 149 songs that portrayed alcohol use.

  18. Figure 4Percentage of Songs and 5-Minute Movie Segmentswith Substance Appearance In order to measure the concentration of substance appearances within movies, each movie was divided into 5-minute segments, and each segment examined separately for substances. The height of the columns above represents the percentage of all 5-minute movie segments (4,372) or songs (1,000) that contained a substance appearance. The 2% above therefore means that illicit drugs appeared one or more times in the 4,372 movie segments. The percentages refer to the intervals, not the number of appearances.

  19. Figure 5Substance Use in G or PG, PG-13, and R-Rated Movies Percentages based on 38 G or PG, 65 PG-13, and 97 R-rated movies.

  20. Figure 6Substance Use in Movies by Genre Percentages based on 60 Action Adventures, 69 Comedies, and 71 Dramas.

  21. Figure 7Substance Use by Age of Major Characters • Percentages based on 79 major characters under 18 years, 473 characters between 18 and 39, and 196 characters 40 and older.

  22. Figure 8Types of Illicit Drugs, Tobacco, and Alcohol in Movies Percentage of movies with illicit drugs that show: Percentage of movies with tobacco portrayals that show use of: Percentage of movies with alcohol portrayals that show use of: Hard liquor/ mixed drinks Wine or champagne Beer Marijuana Cigarettes Cigars Powder cocaine Pipes or chewing tobacco Heroin or other opiates Miscellaneous other Crack cocaine Hallucinogens • Based on 43 movies in which illicit drugs appeared, 172 movies portraying tobacco use, and 183 movies portraying alcohol use. Percentages sum to more than 100% because multiple substances appeared in the same movie.

More Related