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LV chocolate Lindt

LV chocolate Lindt. Grace Niarrou / Ioanna Tagari / Konstantinos Vasilopoulos. Pansik / 2 December 2010. ABOUT OUR CHOCOLATE…. White chocolate with bitter LV monogram. Milk chocolate with white LV monogram. We used the best tastes of our LINDTS chocolate.

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LV chocolate Lindt

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  1. LV chocolate Lindt • Grace Niarrou/ IoannaTagari / Konstantinos Vasilopoulos Pansik / 2 December 2010

  2. ABOUT OUR CHOCOLATE… • White chocolate with bitter LV monogram • Milk chocolate with white LV monogram • We used the best tastes of our LINDTS chocolate • The colors are the LV chocolate colors from classic brown bags

  3. ABOUT OUR CHOCOLATE…

  4. PACKAGING • Both chocolates have the same classic LV package • Brown Box • Brown little ribbon to open • Same box for both chocolates, only the name of chocolate changes • Both Brand Names are on the paper (LV ,LINDT) • Chocolate is Rapped in gold paper

  5. OUR PURPOSE • 30.000 pieces • Charity donation • price: 20€ • 15€ to Roger Federer Foundation • 5€ to production, packaging & distribution

  6. WHERE TO FIND • All over Europe! • Airports (LINDT stands) • LV boutiques in Europe only! • LINDT chocolate boutiques (Switzerland) • Only available from 1/12/2010 to 31/1/2011

  7. BENEFITS FOR BOTH • Prestige -} charity • Younger age groups get to know both brands • General advertising during holiday seasons-}more income LV’s BENEFITS • Prestige from the charity brand donation • Increase income through holidays in the LV boutiques LINDT’s BENEFITS • Prestige • Gets more glamorous advertising • Sells more chocolates during Holiday season in Airports • Europe recognition

  8. TARGET AGE GROUP • Cant be specific • Includes kids also • Variety of ages • Male and female ADVERTISING • Magazine’s editorials • Official LV and LINDT sites • Internet • Cook magazines • Cooking TV shows

  9. Thank you

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