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Summarize the hospitality Industry 1.01

Summarize the hospitality Industry 1.01

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Summarize the hospitality Industry 1.01

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  1. Summarize the hospitality Industry1.01 Explain the scope & importance of the hospitality industry

  2. What is hospitality?Warm-Up • When you think of hospitality what do you think of? • Write down at least (5) 4 different things and prepare to discuss

  3. Read the following Chapter in your Marketing and Hospitality Book • Chapter 1 • Lesson 1.1, starting on page 3 • ANSWER the “THINK CRITICALLY” questions on page 3 and 8. Lesson 1.2 starting on page 9 ANSWER the “THINK CRITICALLY” questions on page 11. Lesson 1.3, starting on page 13 ANSWER THE “THINK CRITICALLY” question on page 17, #4 ONLY TURN YOUR PAPER IN TO BE GRADED IN YOUR BOX

  4. Class Notes/Discussion

  5. What are the four segments in the hospitality Industry? • Food and Beverage • Lodging • Recreation • Travel and Tourism

  6. Food and Beverage • Consists of businesses that prepare food for customers. • Largest segment of the hospitality industry in the U.S. • The food service industry provides 50% of all meals eaten in the US today. • Businesses in this industry can range from casual to fancy, large to small, expensive to inexpensive.

  7. 3 Types of Food Service • Commercial • Institutional • Food service within a consumer business

  8. Commercial Food Service • Food and beverage businesses that compete for customers. They are designed to make a profit. • Commercial food service businesses include: • Quick-service restaurants • Full-service restaurants • Catering businesses • Hotel and club food service

  9. Quick-service restaurants • work to provide customers with convenient, fast, and basic foods at relatively low prices. • Quick-service restaurants generally have few employees and rely on the customers to “serve themselves.” • Businesses that would qualify as quick-service include: fast-food, cafeterias, buffets, and carry-out. Street vendors would also qualify in this category under fast-food.

  10. Full-service restaurants • seat customers at a table and utilize servers and other staff to take orders, deliver drinks and food, and clear tables. • They can be fine-dining or casual-dining. Fine-dining restaurants usually have high prices and lavish service with a high number of employees in relation to the number of customers; Fine dining establishments also have professional chefs with years of culinary training and experiences. Only about 1% of full-service restaurants are considered to be fine-dining, the other 99% are casual. • Casual restaurants usually have a larger menu and more • seating than fine dining restaurants.

  11. Catering businesses • provide food and service for a special event. • Catering usually involves feeding large numbers of people at one time, and the guests may be offered a variety of items to choose from or just a few. • Special events that utilize catering can be for business or social occasions; these events may include: business • meetings, receptions, awards dinners, holiday parties, weddings, proms, birthday parties, reunion, or charity • events.

  12. Institutional Foodservice • Institutional foodservice provides customers food and drink in an institution (such as a school, hospital, assisted living community, military base, prison, or factory). • Institutional foodservice customers generally do not have the time or ability to seek food in a commercial foodservice business.

  13. Foodservice within a Consumer Business • Foodservice within a consumer business is a food and beverage business that is located within a consumer • business such as a movie theater, sports arena, museum, theme park, airport, or train station. • It could be fullservice or quick-service. Customers generally do not seek these places out to dine in on any given day. Rather,they eat in these places because they are customers to the business they are within and choose to eat there out of convenience. • Providing foodservice within a consumer business is another way for that consumer business to provide service to its customers.

  14. FUN FACT Quick Service/Full Service Restaurant facts • http://video.search.yahoo.com/video/play;_ylt=A2KLqIKf0R9S8xoAbDf7w8QF;_ylu=X3oDMTBzZWQ1aGR0BHNlYwNzcgRzbGsDdmlkBHZ0aWQDBGdwb3MDMTI-?p=quick+service+restaurant+industry&vid=67ffe8f6258af9d6d3ec98fd869ac3e6&l=2%3A38&turl=http%3A%2F%2Fts2.mm.bing.net%2Fth%3Fid%3DV.4985122390148381%26pid%3D15.1&rurl=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DFZNiuDB_MUk&tit=Best+Quick-Service+and+Full-Service+Franchises+Unveiled&c=11&sigr=11anbaaod&pstcat=news&age=0&fr=aaplw&tt=b

  15. Real World Connection

  16. Restaurant Stakeout! Food and Beverage Activity

  17. You will watch the following clips (assume that you are already in the hospitality industry).look at these clips through a hospitality perspective.As you watch these three clips, list for (EACH). At least (10) plusses and (10) delta’s. Use your own paper and make a T-chart. For your answers

  18. The customer is always WRONG! http://www.youtube.com/watch?v=yMgpUXgNtos

  19. When the cat’s AWAY! http://www.youtube.com/watch?v=QRZ-o3X3mng

  20. Under NEW Management http://www.youtube.com/watch?v=IqoPXBDW6Jk&list=TLAZoSN6W8Kbo

  21. According to your notes, a typical hotel or restaurant has two divisions: the front of the house and the back of the house. Assume that you are the manager of either a restaurant or hotel you are to list at least (8) things that you would put in place for the front of the house and (8) things for the back of the house in order for things to run smoothly. Now assume that you are the owner, what would you have in place to ensure that things go smoothly in “your” absence. (address the front and back of the house) (list at least 10 things for the front and 10 things for the back).Prepare a PowerPoint for each establishment and be prepared to turn in.

  22. Lodging • Lodging, also known as accommodation, is a place to sleep for one or more nights. • A business in the lodging industry is a business that provides a place for people to sleep overnight. It can be one of many sleeping places such as a fancy hotel, a youth hotel, an elder hotel, a campground, or highway side motel.

  23. Lodging continued • There are many different kinds of lodging that fit into four categories: full-service hotels, limited-service properties, specialty accommodations, and institutional housing. • Both full-service hotels and limited-service properties offer rooms with private baths. • Full-service hotels are more expensive than limited-service and are generally larger and fancier. • Specialty accommodations may offer rooms with baths or may offer many rooms with a shared bath such as a bed-and-breakfast or one large bunk room/house with shared bathrooms such as a hostel. • Institutional housing is housing found at colleges and universities, hospitals, prisons, and military bases.

  24. Lodging continued • Lodging businesses can be in any number of locations depending on what population is being served. • Resort lodging is near resorts, travel lodging near airports, and campgrounds near areas known for recreation. • Lodging businesses market to many different market segments such as business travelers, convention and meeting attendees, leisure travelers, budget travelers, long-stay travelers, and special travelers such as those working with the airlines, government, and military.

  25. Recreation • Recreation is any activity that people do for rest, relaxation, and enjoyment. • The goal of recreation is to refresh a person’s body and mind. Any business that provides an activity for rest, relaxation, and enjoyment in order to refresh a person’s body and mind is in the recreation business. • Recreation businesses are incredibly diverse because people have varying ideas on what activities they participate in for rest, relaxation and enjoyment. • There are four general types of recreation businesses: entertainment, attractions, spectator sports, and participatory events.

  26. Recreation Business • Entertainment businesses provide a show for you to watch such as a movie or live theater, and concerts. • Attractions are places of special interest to visit such as natural scenery, museums, zoos, and historical sites. • Spectator sports are sport that you watch others play such as foot ball games, baseball games, or the Olympics. • Participatory sports or events are sports or events in which you take part in yourself such as sports, yoga retreats, or cooking schools.

  27. Travel and Tourism • The travel industry is in the business of moving people from place to place. Busses, planes, cabs, boats, and passenger trains are all part of the travel industry. • When people travel they spend money on hospitality. • Pleasure or leisure travel is when a person takes a vacation and spends money on lodging, food, and recreation while on that trip. • Business travel is when a person travels for work and also spends money on lodging and food. Some business travelers also spend money on recreation.

  28. Travel and Tourism • The tourism industry provides those people with services that promote travel and vacations. • Travel agencies, tour operators, cruise companies, convention planners, and visitors bureaus are all part of the tourism industry. • The major function of the tourism is to encourage people to travel. When people travel they use hospitality services and when people spend money on hospitality, the businesses in that industry and the businesses that support that industry grow. Tourism helps many economies, on a local and national level, grow.

  29. Professional Associations A group of people who have organized themselves to work to improve themselves, their profession, and their industry DECA is considered a CTSO (Career and Technical Student Organization) There are several categories within the hospitality industry that you can compete in at the district, state and international competitions

  30. 1.01 – Part II Vocabulary • Recreation – Any activity that people do for rest, relaxation, and enjoyment. The goal of recreation is to refresh a person’s body and mind. • Recreation Industry – Businesses that provide activities for rest, relaxation, and enjoyment. • Travel Industry – Businesses that physically move people from one place to another. IE: Also know as the “transportation industry”. • Tourism Industry – Consists of businesses that organize and promote travel and vacations. • Package – A trip that includes several segments of the hospitality industry.

  31. 1.01 – Part I • Vocabulary Terms: • Hospitality – Meeting the Needs of guests with kindness and goodwill. • Hospitality Industry – Provides services to people away from home. • Diversity – (Hospitality Industry) – Elements that are different from each other. How Tourism Dollars are Spent – Handout!!!

  32. 1.01 – Part I • Food and Beverage Industry – Businesses that prepare food for customers. • Foodservice Industry – (Same as above) – Casual to fancy. • Lodging – Place to sleep for more than one night. • Accommodation – Another term for a place to sleep. • Lodging Industry – “Businesses” that provide overnight accommodations. • Lodging Property – A “business” that provides an overnight accommodation.

  33. Vocabulary – 1.01 Part II • Pleasure Travel – Travel that is done for rest and relaxation. • Leisure Travel – Another term for “Pleasure Travel”. • Vacation – Period of time during which a person rests and is free from daily obligations, such as work and school. • Business Travel – Travel that people do as part of their jobs.

  34. 1.01 – Part II Vocabulary • Recreation – Any activity that people do for rest, relaxation, and enjoyment. The goal of recreation is to refresh a person’s body and mind. • Recreation Industry – Businesses that provide activities for rest, relaxation, and enjoyment. • Travel Industry – Businesses that physically move people from one place to another. IE: Also know as the “transportation industry”. • Tourism Industry – Consists of businesses that organize and promote travel and vacations. • Package – A trip that includes several segments of the hospitality industry.

  35. Franchise Agreement – Legal document that sets up the franchise. Franchise Fee – The money paid to the chain owner for the right to use the chain’s brand name and product. Franchisor – The person who owns the chain. Franchisee – The person who buys the right to use the brand FRANCHISE

  36. YOU DO #1Vocabulary WordsDefine the following and turn in (you must Hand write them out) • Hospitality • Hospitality Industry • Food & Beverage Industry • Foodservice Industry • Lodging • Accommodation • Lodging Industry • Lodging Property • Recreation • Recreation Industry • Travel Industry • Tourism Industry • Package • Pleasure Travel • Leisure Travel • Vacation • Business Travel • Single-unit Travel • Single-unit Business • Independent Business • Multiple-unit Business • Chain • Brand • Franchise • Franchise Agreement • Franchise Fee • Franchisor • Franchisee • Professional Association • Career and Technical Student Organization (CTSO)

  37. You Do #2 • Describe the diversity of the hospitality industry. • List the four segments of the hospitality industry. • Describe each segment and give an example of one business in each. • List two reasons why people travel. • Explain why all segments of the hospitality industry should work together. • Name and describe the two types of business structures. • Explain the purpose of professional organizations and career and technical student organizations. • Why is the Hospitality industry a vital part of our economy?

  38. You Do #3 • Why should all segments of the industry work together? • On a typical trip guests use all four segments. List a typical business trip and the four segments. (type your answer out)

  39. YOU DO #4Write down/Describe an example for each of the following (1-5) 1. Single Unit Business – A business that has only one location and one unit. Also known as an “independent business”. • Multiple Unit Business– A business that consists of more than one unit or more than one location. 3. Chain – Business that has more than one location under the same name and the same ownership. 4. Brand – Name, logo, tagline, or any combination of these that distinguishes a product from its competitors. 5. Franchise - The right to do business using the brand and products of another business. • Franchise Agreement – Legal document that sets up the franchise. • Franchise Fee – The money paid to the chain owner for the right to use the chain’s brand name and product. • Franchisor – The person who owns the chain. • Franchisee – The person who buys the right to use the brand

  40. Real world connection