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Business Plan

Business Plan. Business Plan - Andreas Topp - EFREI 2010/2011. Situation : A small technology company would like to enter a new market . The CEO’s idea : Carry out a project to evaluate the entry into the ( depends on the chosen topic ) market . Your tasks :

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Business Plan

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  1. Business Plan Business Plan - Andreas Topp - EFREI 2010/2011

  2. Situation : A smalltechnologycompanywouldlike to enter a new market. The CEO’sidea : Carry out a project to evaluatethe entry into the (depends on the chosentopic) market. Yourtasks : Develop a prototype of a registration system. Make up a business plan for a new subsidiary. Votre encadrement : 1 business plan tutor= Marketing Manager1 technicaltutor= Production Manager Business Plan - Andreas Topp - EFREI 2010/2011

  3. The CEO’sidea Carry out a project to evaluatethe entry into the (depends on the chosentopic) market. A few remarks: You are a 7-8 people R&D team working for your employer After a about a month of work a stop/go decisionwillbe made The business plan does not analyse the R&D project, but the new companywhichis to belaunched There are no constraintsconcerning the number of employees or the capital necessary to launch the new company (the model has to berealistic and viable) Business Plan - Andreas Topp - EFREI 2010/2011

  4. The CEO’sidea Carry out a project to evaluatethe entry into the (depends on the chosentopic) market. A few remarks: You shouldstartwith the marketstudy and a draft of a productdefinition. The youstartsthe needsanalysis, specifications, design, architecture, technologychoiceetc. The coherencebetween the business plan and the prototype is a key factor of succes in thisprojest! Business Plan - Andreas Topp - EFREI 2010/2011

  5. Briefing Methodologie Kick-off meeting Project review Briefing Business Plan Kick-off meeting Business plan meeting The projects « Methodologie » & « Business Plan » Team meeting Team work Project beginning meeting Team work Project acceptance (prototype & business plan) Debriefing Business Plan - Andreas Topp - EFREI 2010/2011

  6. Projet business plan – how to? Delivery and meetings Business plan In the corporate world a business plan is an extremelysyntheticdocument of 15-30 pages. The synthesisisbased on a much more detailed document. You workis to establishthisdetailed document. The variouschapters of the document are to bedevelopedduring the year – youwillfind instruction concerning the workorder in this document. Business Plan - Andreas Topp - EFREI 2010/2011

  7. Projet business plan – mode d’emploi Delivery and meetings Presentations The projectbeginning meeting, end of semester and projectpresentationstart by a formalpresentation. The agenda of the projectreviewsis to befixedwithyourtutor – beforeeach meeting, youwill have to propose an agenda. Business Plan - Andreas Topp - EFREI 2010/2011

  8. Projet business plan – mode d’emploi Delivery and meetings Business plan Specifications: Characters, margins, etc. according to professional standards Illustrations – charts, graphs, figures Cross-referencing Table of content, table of charts. Bibliography, references in thedocument Appendix Business Plan - Andreas Topp - EFREI 2010/2011

  9. Projet business plan This document presents a table of content. It is based on a model established by Association Française des Investisseurs en Capital.. The order of information is optimized for the reader. The order in which you should deal with the different tasks is as follows: Semester 7 : Market study, product definition and business model Semestre 8 : Strategy and Finance Business Plan - Andreas Topp - EFREI 2010/2011

  10. Executive summary Short summary of the business plan, 1 page maximum. Present key points of the project which enable the reader to understand the key points and to motivate him to learn more about it. To be written at the very end. Business Plan - Andreas Topp - EFREI 2010/2011

  11. The offer • Description of the offer • General presentation of the offer (outline of: main product or service, target group, usage, specification of needs, sales strategy) • Product or service (fonctions, components, services) • Possible extensions, by-products, complementary services,etc. • Performance • Advantages / Inconveniences • Status and/or planning of product development • Planning of main steps Business Plan - Andreas Topp - EFREI 2010/2011

  12. The offer • Technology • Technologies used for development • Technologies necessary for users • Software architecture • Related technologies • Proprietorship of these technologies (patents, licences, trademarks, etc.) • Price • Pricing models and prices Except the section « price » all elements must be defined in V1. Business Plan - Andreas Topp - EFREI 2010/2011

  13. Market • Market environment • Profile of possible target groups • Geographic limits • Market volume • Reglementation ( market access, security, etc. ) • Value chain • Customers • Analysis and segmentation of possible target groups • Choice of target group(s) • Needs, preferences, behavior and means of target group(s) • Value-added for target groups Business Plan - Andreas Topp - EFREI 2010/2011

  14. Market • Competition • Existing and potential competitors • Positionning of companies • Positionning of products and services • Differentiation of products and services • Indirect competition (substitutes) There should be a short description of all these elements in V1. Do not include too many details and figures at that state. The market study will be time-consuming (and it might change your business model,…and therefore the specifications of your prototype,…) Business Plan - Andreas Topp - EFREI 2010/2011

  15. Objectives • Schedule • Schedule of market entry • Schedule of investments • Market share & turnover • Market share objectives (short – mid – long term) • Turnover development forecast • Profitability • Break-even-point (sales, time) • Profit forecast It is impossible to work on this chapter at the beginning of the project. It is part of the final version. The schedules should include the develoment from the prototype to a sellable version 1. Business Plan - Andreas Topp - EFREI 2010/2011

  16. Corporate strategy • Production & distribution • Production cost • Definition of distribution channels (sales regions) • Distribution cost • Marketing plan • Company, (brand) and product name • Communication strategy (style, type, media, events, regions, etc.) • Communication cost • Sales management • After-sales-management Business Plan - Andreas Topp - EFREI 2010/2011

  17. Corporate strategy • Human ressources • Needs at launch • Evolution of needs +2 years • Installations and equipment • Real estate • Equipment (machines, furniture, material, software, etc.) There should be a short description of all these elements in V1. Do not include too many details and figures at this state. This study will be time-consuming. Business Plan - Andreas Topp - EFREI 2010/2011

  18. Team & Planning of the Business Plan • Presentation of the team • Profiles, Responsability, Tasks • Project Planning • Time • Cost • Critical path, optimisation, etc. • This part has to be complete in V1. Business Plan - Andreas Topp - EFREI 2010/2011

  19. Legal aspects • Protection of industrial property • Patents • Licences • Trademarks • other To be dealt with after the “ Droit de la société de l’information - Information Society Law” class. Business Plan - Andreas Topp - EFREI 2010/2011

  20. Finance • Financial needs • Detailled budget • Cost analysis ( HR, Marketing, etc.) • Fonds de roulement • Documents financiers • Tableaux des financements prévisionnels • Comptes résultats prévisionnels 1 an/3 ans • Identification du coût fixe • Identification du coût variable • Identification du coût de revient du produit • Plan de trésorerie Business Plan - Andreas Topp - EFREI 2010/2011

  21. Finances • Installations et équipements • Besoins immobiliers • Besoins d’équipements (machines, mobiliers, matériel, logiciels, etc.) Dans la V1 une courte description de tous ces éléments vous est demandée. Ne donnez pas trop de détails ni trop de chiffres. L’étude approfondie prend beaucoup de temps ( attention à votre planning ) et fait partie de la VF. Business Plan - Andreas Topp - EFREI 2010/2011

  22. Reminder • Objectives semester7 • Complete marketstudy • Product definition and business model complete • Product specification • Prototype with main functionnalities • Objectives semester8 • Strategicdevelopment plan complete • Financial analysis of the first threeyears • Complete prototype Business Plan - Andreas Topp - EFREI 2010/2011

  23. Questions ? Business Plan - Andreas Topp - EFREI 2010/2011

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