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Living Lab Adattativo: la proposta di Puglia Smart Lab

Adaptive Living Lab: Puglia Smart Lab proposal. Living Lab Adattativo: la proposta di Puglia Smart Lab. + 14. Carlo De Sanctis carlo.desanctis@dhitech.it PugliaSmartLab. Puglia Smart Lab.

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Living Lab Adattativo: la proposta di Puglia Smart Lab

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  1. Adaptive Living Lab:Puglia Smart Lab proposal Living Lab Adattativo:la proposta di Puglia Smart Lab + 14 Carlo De Sanctis carlo.desanctis@dhitech.it PugliaSmartLab

  2. Puglia Smart Lab PSLabis a newborn LL, a spacefor innovation in whichcitizens, Government and enterprises collaborate togetherto co-create servicesderived from concrete needs in ourterritory PsLab has been created in the context of Puglia@Service, a research project funded by the Italian Ministry of University and Research to provide 15 young graduates with the skills necessary to run start ups in the near future The project Puglia@Service is supervised by DhitechScarl, a High Tech Technological District (established since 2005 in Puglia) PSLabjoinedofficiallyENoLL, European Network of Living Labs, asan adherentmember, in August 2013 at "The 7th wave of ENoLLmembers” Bologna 16/10/2013

  3. Mission PSLab represents a real PPPP (People Public Private Partnership) in whicheveryterritorialactorcollaborates to achieve the main goal: To become a SMART TERRITORY! Private Partners People Bologna 16/10/2013

  4. PSLab proposal AdaptiveLiving Lab PSLab “adapts" methods of involvement, communicationchannels, technologicaltoolsand projects to the target audience Bologna 16/10/2013

  5. Methodology 1) Zone mapping • Pslabfocuses on the specificity of the neighborhoods in order to definedifferentcharacteristics, e.g.: • Pedestrianareas • Bicycle paths • Infrastructures • Priorityconnections with the city • Protectedcrosswalk • Etc. Existingpedestrianareas New pedestrianareas to be realized Priorityconnections with the city Crossingsprotected to be realised Existingbicyclepaths New cyclepaths to be realised Bologna 16/10/2013

  6. Methodology 2) Community mapping • Mappinginhabitantsby: • Age • Gender • Education • Job • Needs • Expectations • Etc. Bologna 16/10/2013

  7. Methodology 3) Needs and expectationsanalysis By means of outreach approach in the neighborhood, we’llimplementinitiatives and projectsbased on the analysis of inhabitants’ needs and expectations. Work Mobility Welfare Sustainability Health Culture Education Bologna 16/10/2013

  8. Experiences Living Lab is an effectivetool for dialogue, but.. Bologna 16/10/2013

  9. …How can weimprovepeople’s engagement? Bologna 16/10/2013

  10. Engagement tools Make the interactionbetweencitizens and Governmentattractive and playful Guerrilla Marketing Flash Mob Gamification Bologna 16/10/2013

  11. Guerrilla Marketing Unexpectedactions to intrigue the citizensand attractthemto the Living Lab Bologna 16/10/2013

  12. Flash Mob Collective and viralactions to makecitizensawareabout the localissues Bologna 16/10/2013

  13. Gamification The user is the maincharacter of the transformation and improvement of urbanareasand the creation of a synergic and empathicsocial network Bologna 16/10/2013

  14. Conclusions Bologna 16/10/2013

  15. Conclusions Let’s play let’s co-create let’s buildour Smart City! Bologna 16/10/2013

  16. Thanks for yourattention www.pugliasmartlab.it Followus on Bologna 16/10/2013

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