1 / 4

Discussion Questions

Discussion Questions. October 16&18, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http :// posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH. Discussion Questions. Chapter 6. Defining the Organization’s Strategic Direction

mirit
Télécharger la présentation

Discussion Questions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Discussion Questions October 16&18, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management EngineeringPOSTECH

  2. Discussion Questions • Chapter 6. Defining the Organization’s Strategic Direction • What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? • Strength:Resources or capabilities a firm has • Competitive advantage:Ability to outperform a competitor* If two competitors share the same strength, then that strength does not afford either firm a competitive advantage • Sustainable competitive advantage:Competitive advantage enables a firm to outperform its competitors for an extended period of time because the advantage is not imitable and has no ready substitutes that competitors can adopt

  3. Discussion Questions • Chapter 6. Defining the Organization’s Strategic Direction • Pick a company you are familiar with. Can you identify some of its Core Competencies?In addition, how can the company avoid falling into “Core Rigidities”? • Microsoft • Core competency: Operating system with high compatibility, Windows • Core rigidity: For the high compatibility of Windows, MS makes windows too heavy to make it possible to use old software in the new version of Windows

  4. Discussion Questions • Chapter 6. Defining the Organization’s Strategic Direction • How is the idea of “Strategic Intent” different from models of strategy that emphasize achieving a fit between the firm’s strategies and its current strengths, weaknesses, opportunities and threats (SWOT)? • SWOT: Model to identify current situation of a company • Strategic intent: Goal a company intends to achieve in the future (10- 20- years)  With SWOT analysis, a company can set their strategic intent

More Related