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Ino - Portable Music Composer and Player

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  1. F5 Music Entertainment Corporation - Ino

  2. Outline • Introduction • Information about our company • Our project Ino • Box Contents of Ino (Hardware) • Main Body • Headset • Software Arhitecture • Processing Units • Data Structures • Marketing • An animation that shows how ino works. F5 Music Entertainment Corporation - Ino

  3. F5 Music Entertaintment Corporation • Founded in September 2005 by eight entrepreneurs to work in music and entertainment industry. • F5 Corporation’s main goal: • To develop unique and innovative products with high technology that have not met end users before F5 Music Entertainment Corporation - Ino

  4. F5 Corporation Organization CEO Derya Özdemir Sales & Finance Manager Fatih Konuk R & D Manager Armağan Alper Designer Çağrı Berksü Software Department Gencay K. Evirgen Erdem Aksu Electronics Department Cenk Atalan Levent Arısoy F5 Music Entertainment Corporation - Ino

  5. The Project • A portable music composer and player: ino • Ino is for; • Composing music through sensed user mood • Recording your dynamically composed music • Listening audio files (mp3, wma, wav) • Using as a high capacity memory • How does it work? F5 Music Entertainment Corporation - Ino

  6. How does Ino work? • Collect physical data from user’s body and the external environment • Process these data combinations to determine the physiological state of user • According to the results, collect relevant music samples.(Sample is a piece of music, like a piano or guitar chord or a single note.) • Continuous data collection and sample selection continues • The combinations compose a unique music F5 Music Entertainment Corporation - Ino

  7. Box Contents of Ino • Main Body • Headset • Memory Card • Rechargeable Battery • USB cable • Ac to Dc Adaptor • User’s Manual • Software CD F5 Music Entertainment Corporation - Ino

  8. Main Body: Design Specifications • This version is designed by our graphical designer. • Dimensions: 120*135*20mm • Weight: ~170gr • 80 Mhz CPU,16Mb Ram • 3” LCD • Supplied disk:1 GB MMC type • Integrated bluetooth device to connect with Pc and headset F5 Music Entertainment Corporation - Ino

  9. Headset • Headset is a separate unit • The communication of headset with main unit will use Bluetooth technology • We will give information about • General design • Bluetooth device • Sensors F5 Music Entertainment Corporation - Ino

  10. F5 Music Entertainment Corporation - Ino

  11. Bluetooth Device • blui2 (Mfr. TDK) • This Bluetooth module will be used to carry • sensors’ data to main body • music to headset • Class 1 Bluetooth device • Range:10m • Dimensions: 24x69x5mm • Weight: 8gr F5 Music Entertainment Corporation - Ino

  12. Sensors: Light to Voltage Converter • TSL250R (Mfr. TAOS) • This sensor converts light intensity to a voltage value. • We can measure environment's level of light with this device • It consumes very low power • Dimensions: 4.8x6.2x2mm F5 Music Entertainment Corporation - Ino

  13. Sensors: Temperature Sensor • SMTIR9901 (Mfr. SMARTEC) • This is a infrared sensor that can measure surface temperature without any contact • We can measure users body temperature from user’s ear with this device • It consumes low power • Sensitivity: 0.4 C • Range:-40C/100C • Dimensions:2.2x2.2x2mm F5 Music Entertainment Corporation - Ino

  14. Sensors: Accelerometer • ADXL202E (Mfr. Analog Devices) • Accelerometer can measure 2 axis displacement • It can measure both dynamic acceleration (e.g. Vibration) and static acceleration (e.g. Gravity) • It is a MEMS (Micro-Electro-Mechanical Systems) device. • Dimensions:5x5x2mm F5 Music Entertainment Corporation - Ino

  15. Notes on Headset Bluetooth Device Main Body A/D Converter Sensors • Data flow • Headset will include a rechargeable battery which can be recharged with the supplied adaptor • In the future, more sensors will be investigated (heart rate, conductivity, sound) to understand users’ mood exactly F5 Music Entertainment Corporation - Ino

  16. Software Architecture • PROCESSING INSIDE INO • MAJOR DATA STRUCTURES F5 Music Entertainment Corporation - Ino

  17. Processing Inside Ino HEAD-SET Bluetooth Transmitter audio output input code Synthesizer Decoder separate input values for each sensor List of samples intensity ratings Sample Retriever new emotional state F5 Music Entertainment Corporation - Ino

  18. Processing Inside Ino • Real Time Bluetooth Listener • Periodically read input • Achieve via Java Bluetooth API • Decoder • Integrate emotional sensors • Separate values for each sensor F5 Music Entertainment Corporation - Ino

  19. Processing Inside Ino • Interpreter • The emotional reasoning • Intensities of affected emotional categories • Emotion Updater • Interaction of emotional value with the current emotional state • Transitions between moods F5 Music Entertainment Corporation - Ino

  20. Processing Inside Ino 5. Music Sample Retriever • A list of samples • According to current intensity rates 6. Music Synthesizer • Expression of the emotional state • Apply “Music and Emotion Theory Research” [5] • Achieve via Java MIDI API F5 Music Entertainment Corporation - Ino

  21. Processing Inside Ino 7. Transmitter • Send synthesized audio • Achieve via Java Bluetooth API F5 Music Entertainment Corporation - Ino

  22. Data Structure • Meta-Data for Music Samples • Emotional features • Music production rules • Database for Music Samples • Store audio content F5 Music Entertainment Corporation - Ino

  23. Data Structure 3. Index For Audio content • Fast retrieval • Key on emotional features • Manage meta data 4. Emotional Representation Model • Emotion categories (e.g. OCC Model) [4] • Nearly 39 emotional categories [3] • Intensity ratings F5 Music Entertainment Corporation - Ino

  24. Data Structure Ref: World Scientific & Engineering Society Press (1999) 109–114 [3] • Combination of emotion category and intensity representations F5 Music Entertainment Corporation - Ino

  25. References • Whissell, C.M.: The dictionary of affect in language. In Plutchik, R., Kellerman, H., eds.: Emotion: Theory, Research, and Experience. Volume 4: The Measurement of Emotions. Academic Press, New York (1989) 113–131 • Schröder, M. (2004). Dimensional emotion representation as a basis for speech synthesis with non-extreme emotions. Proc. Workshop on Affective Dialogue Systems: Lecture Notes in Computer Science (pp. 209–220). Kloster Irsee, Germany. • Cowie, R., Douglas-Cowie, E., Appolloni, B., aylor, J., Romano, A., Fellenz, W.: What a neural net needs to know about emotion words. In Mastorakis, N., ed.: Computational Intelligence and Applications. World Scientific & Engineering Society Press (1999) 109–114 • Ortony, A., Clore, G.L., Collins, A.: The Cognitive Structure of Emotions. Cambridge University Press (1988) F5 Music Entertainment Corporation - Ino

  26. Interactive Technologies • Related researches since 1960s • Karlsruhe Museum • Interactive video F5 Music Entertainment Corporation - Ino

  27. Music Trend F5 Music Entertainment Corporation - Ino

  28. Interactive Technology Trend Music Trend F5 Music Entertainment Corporation - Ino

  29. Competitive Advantage • The alternatives • Functions of current portable music players • Competition on; • Memory capacity • Design • Compatibility with different data types: .mp3, .jpeg • INO • A music composer F5 Music Entertainment Corporation - Ino

  30. Market Shares F5 Music Entertainment Corporation - Ino

  31. Price Determination • Recent products for $215-$250 • No MP3 player, but music composer • Added value offered to the customer F5 Music Entertainment Corporation - Ino

  32. Marketing Strategy • Positioning as a music composer • Sales and marketing on the Internet • Two stages of marketing • Specifically to reach the target market • More wide spread marketing activities • The aim to maintain brand awareness and loyalty F5 Music Entertainment Corporation - Ino

  33. Target Market • Basic characteristics • Middle-high disposable income • Interest on high-tech products and internet • Highly involved in music consumption • Target market segments • Teenagers at school • Young business people • Family people F5 Music Entertainment Corporation - Ino

  34. Demand Function F5 Music Entertainment Corporation - Ino

  35. Break-even analysis F5 Music Entertainment Corporation - Ino

  36. Plan B Alternative operation plan: • Has the function to play regular music files • Can survive in the existing market F5 Music Entertainment Corporation - Ino

  37. Income statement F5 Music Entertainment Corporation - Ino

  38. Cash flow statement F5 Music Entertainment Corporation - Ino

  39. Target Market Segmentation • Teenagers at school: • need for social recognition, interest on high-tech products, peer impact on consumption • Young business people: • middle-high disposable income, time constraints, interest on music • Family people: • high disposable income, special interests-hobbies F5 Music Entertainment Corporation - Ino

  40. Distribution channel F5 Music Entertainment Corporation - Ino

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