The Articulate Executive

2. The Articulate Executive • Learn to Look, Act, and Sound Like a Leader

3. How to Come Across as a Leader… • KNOW THE 3 C’s • Competence • Clarity • Communication Who will you listen to?

5. The POWER Formula! • P-unch • O-ne theme • W-indows • E-ar • R-etention

6. P-unch • Within the first 8 seconds of a speech, people in the audience will decide if they are going to hear you out or check out Start strong & get their attention!

7. Great tips for a Strong Introduction • 1. Begin with the ending • Make the conclusion the beginning • “…I propose new strategies that will gain 30% of our market in foreign countries…”

8. Great tips for a Strong Introduction • 2. Tell a personal story that makes a point related to your core message • Everyone has a story to tell • Makes your speech relatable • Gives a personal touch & disarms audience

9. Great tips for a Strong Introduction • 3. Start with a Quotation • Although borrowed, it can make a great statement relating to your theme

10. Great tips for a Strong Introduction • 4. Use a Rhetorical Question • Ex. “How much longer can we ignore the possibility of bankruptcy? The answer is…” • Highlights the issue • Sets you up for a strong answer leading into the next subtopic

11. Great tips for a Strong Introduction • 5. Project into the future • Explore different possibilities • Paints a positive picture

12. O-ne Theme • What is the real message? • Focus on this • Leave out any irrelevant information • Every subtopic should link to the main topic

13. W-indows • Slides or graphical information • Allow us to see the big picture at a glance • Provide factual information to backup the message

14. E-ar • Be yourself and talk like you speak • Always best to speak conversationally “Nothing gets in the way of doing business more than language that is anything other than conversational” - Toogood

15. R-etention • End Strongly with different methods • Summarize Key points • Loop back to the beginning • Ask the audience to do something you want them to do “We have to act now!” • Project a positive future “Under our new management fourth quarter earnings are going to go through the roof!” • Tell a story that embraces your theme

16. Delivery • HOW TO BEAT FEAR • Love the People • Serve the People • You’re the Guru

17. Delivery • The navy conducted a study to determine the amount of time any given audience could focus on a presentation • The result -18 minutes • After this time focus dropped dramatically

18. Delivery • Other techniques for delivery Wait for it….

19. Delivery THE PAUSE • If you can pull this off it can work wonders in a speech • Wait 1-3 seconds or more between big lines • Builds anticipation and gets attention • Use before the speech for greatest dramatic effect

20. What I learned from reading this book. • If I want to be taken as a leader I need to sound like one • Achieving this will take practice • The benefits outweigh the costs

21. How it applies in the real world • Having great speaking skills can possibly • Land you a job after the interview • Produce more sales for the company you work for • Maintain stronger relationships with fellow employees • Get more done in the workplace • Gain favoritism with upper management, and possible promotions