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2019 Spring Meeting – Education & Training Session

AMCA aims to inform, educate, and entertain members and industries using a mix of digital and traditional educational methods.

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2019 Spring Meeting – Education & Training Session

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  1. 2019 Spring Meeting – Education & Training Session

  2. Education & Training 01 The NEW tenet of the AMCA strategic plan 02 Purpose 03 Tactics 04 Digital & traditional 06 05 Outreach Next steps Feedback

  3. WARNING!!! Feedback will be sought Regional alignment? Multi-language need? Too much? Priorities adjusted? Just right? Not enough? More traditional; less digital? More Digital, less traditional? Content changes? Premium vs Free material? Regional autonomy? PDH options?

  4. Purpose • Education and training is interwoven throughout the new mission statement • …advance the knowledge… • ...uphold the integrity… • …on behalf of AMCA members worldwide.

  5. Tactics Develop credentialing recognition Provide resources for easy, consistent reference Develop thought-leadership and recognized expert position Educate and train media and influencers Educate & train marketplace Educate and train members

  6. Digital & Traditional Striking the balance between new & old; innovation & convention The audiences we are seeking to reach are changing and, therefore, the means of educating them must change, as well AMCA will pursue a multi-faceted path to inform, educate, and entertain our members and the industries in which they are active using a mix of digital and traditional educational vehicles and venues.

  7. If you do it right, it will last forever. Digital

  8. New AMCA website The AMCA E-Learning platform will reside on the new AMCA website. In addition to digital educational tools, the new site will boast: New Web Design Regional Home Pages Enhanced Site & CRP Search Improved SEO & SEM Easier CRP Product Layout Potential for Multiple Languages Targeted launch: ISH 2019

  9. Digital channels Premium online modules FREE ONLINE MODULES WEBINARS WHITE PAPER & TECHNICAL PAPER LIBRARY VIDEOS & PRESENTATIONS BLOG & VLOG

  10. Modules currently available FEI for Stand-Alone Fans 2 courses available Total of 5 PDHs Peer reviewed with unanimously HIGH marks for thoroughness, accuracy, and challenge * Include Si and European motor regs * More than 50 equations and calcs * Introductory and Engineer level courses

  11. Educating the industry Free Online Modules • Self paced and on demand, E-Learning modules developed to explain AMCA policies, positions, services, certification types and processes • Developed for both members and the industry as a whole • Free to all users ADVOCACY LABORATORY CERTIFICATION

  12. Free online modules — batting order CRP: Overview & Process Advocacy: HPAS 01 02 03 04 Advocacy: Fire & Smoke Dampers CRP: Axial Fans

  13. Videos and Presentations AMCA Overview • Downloadable • Easy-to-use • Scripted PowerPoints and videos • Helps members train their colleagues and customers • Talks about who AMCA is Certification Pubs & Standards Advocacy

  14. Blog and Vlog • An industry community offering a place for dialogue. • Topical and fresh • Advice and opinion • Best practices and idea sharing • Thought-leadership for AMCA and its contributors Manufacturing www.amca.org Commissioning Design Conditions Expos and Conferences Starting with new website in Q1 2019 Staff and Member Contributions Idea sharing

  15. AMCA Spec Check™ mobile app. AMCA at your Fingertips.Anywhere, Anytime. Match Identify Search Get The App > Share

  16. Traditional You are always a student, never a master. You have to keep moving forward.” - Conrad Hall

  17. Conferences and Seminars ASET Sound Seminar ASET Fan Seminar ASET-EU ASET-ASIA November 5, 2019 Brussels, Belgium April/May, 2019 New Delhi, India April 3, 2019 Seoul, Korea June 5-6, 2019 Arlington Heights, IL

  18. Outreach Engineering and Architectural Firms Universities and Young Engineers Sister Associations and Organizations

  19. Outreach messaging AMCA discusses the issues relevant to audience and important to our members. Some examples of topics discussed with outreach audiences around the globe. Who is AMCA? What is certification? What/why do you specify? How do you specify? Design and certification considerations System effect FEI and Fan Sizing Fire and smoke damper considerations

  20. Outreach process STEP #01 • Identify the key firms, individuals, or universities in a region or specialty • Work with members to make introductions or identify key POCs • AMCA staff introduces association and gains interest in topics to present • Schedule time and topic(s) for professional lunch and learn

  21. STEP #02 • Staff requests Firm’s current spec guidelines from firm for AMCA to research and review • AMCA provides updated standards and specification verbiage STEP #03 • Staff prepares presentational material ensuring unbiased, non-brand forward material • Staff solicits member presenters from AMCA Distinguished Speakers Database

  22. STEP #04 • Presentation(s) delivered • Attendance (CE) certificates presented • Reviewed and annotated specification returned to Firm AMCA Education Delivered!

  23. Distinguished Speakers Database • Members will get face time with engineering firms and specifiers? • How does that work? Volunteers open to ALL AMCA developed material AMCA staff present Multiple members present To volunteer: Contact Robb Clawson and/or Josh Parent Rotating list Industry integrity

  24. & Other traditional education • Print • Networking • Speaking opps • Advertising • AMCA inmotion • Newsletters • Sponsorships • Advocacy

  25. “The quality of a leader is reflected in the standards they set for themselves.” –Ray Kroc Professional Credentialing • Creation of an Air-System industry professional credential • Requisite score on certification examination • Continuing education requirement • Continued membership to maintain currency • Potential for individual membership classification?

  26. Next Steps Review results and refine Market and publicize educational offerings to members and the industry Identify Outreach Firms & build Distinguished Speaker database Develop, review, and deploy materials Complete and Launch Web Site

  27. Feedback – and support! Regional alignment? Multi-language need? Too much? Priorities adjusted? Just right? Not enough? More traditional; less digital? More Digital, less traditional? Content changes? Premium vs Free material? Regional autonomy? PDH options?

  28. Thank you!

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