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SCIENCE & The Changing media landscape

In today's evolving media environment, understanding how to effectively communicate your scientific research is essential. This guide offers insights into the roles of the NSF, media training, and strategic partnerships. Learn how to handle media inquiries, prepare your research for public consumption, and ensure your message reaches the right audience. Discover the significance of embargoes and the importance of working with your communications office. Enhance your communication skills to maximize the impact of your discoveries.

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SCIENCE & The Changing media landscape

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  1. ? ? ? Lisa Van Pay, NSF Office of Legislative and Public Affairs SCIENCE & The Changing media landscape

  2. The good news

  3. The bad news

  4. Sources of science How does NSF fit in?

  5. Media training

  6. Partnerships Your institution

  7. NSF original content

  8. Distribution - statistics Fans-21,433 Views-1,032,490 Followers- 183,980 Most popular story- 443 clicks News- 1,174,749 Discoveries- 77,823

  9. Sources of science What’s in it for you?

  10. DNA Origami

  11. Chalk Talk - DNA

  12. Communicating your science

  13. What to do if:a reporter or science writer contacts you • NEVER give an interview on the spot • NEVER speak “off the record” • Get pertinent information • Are they working on a deadline? • What do they want to talk about? • Ask them to email you their questions • Call your communications office

  14. What to do if:you have research results with mass appeal • Identify the target audience • Media – must have a “news” angle • General public – you must use laymen’s terms • Congress/stakeholders—can be related to jobs or the economy • Are there compelling visuals? • Allow time to prepare • Contact your communications office and NSF

  15. Embargoes • What are they? • What if there isn’t one? • Why are they beneficial?

  16. Contact Information Lisa M. Van Pay, Ph.D. Office of Legislative and Public Affairs National Science Foundation lvanpay@nsf.gov (703) 292-8796

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