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@ JoelDuff – @ OFLabour # CommunicationsDirector

@ JoelDuff – @ OFLabour # CommunicationsDirector. @ OFLabour @ SidRyan_OFL OFLabour. @ JoelDuff JoeleeDuff @ JoeleeDuff. The Revolution will not be televised … but it may be Tweeted. THINGS HAVE CHANGED!. Smartphones now permeate the market.

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@ JoelDuff – @ OFLabour # CommunicationsDirector

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  1. @JoelDuff – @OFLabour#CommunicationsDirector @OFLabour @SidRyan_OFL OFLabour @JoelDuff JoeleeDuff @JoeleeDuff

  2. The Revolution will not be televised … but it may be Tweeted

  3. THINGS HAVE CHANGED! Smartphones now permeate the market. Compare the Papal proclamation in 2005 versus 2013.

  4. Social Media lets you be the media! AWARNESS PERSUASION SHARING COOPERATION COLLECTIVE ACTION

  5. Arab Spring 2011

  6. Choose the Right Tools

  7. Choosing Your Tools INSTAGRAM FACEBOOK TWITTER Social Network Micro-Blog Photo Diary • Mainly social or commercial • Political or commercial • Social, political or commercial • Open or closed • Open access • Friends only • Primarily photos or videos (text is optional) • Primarily text (photos, videos are optional) • Text, photos, videos, groups, • events

  8. The internet is made up of people, so … ApPROACH IT LIKE AN ORGANIZER

  9. When I post to social media, am I putting myself at risk? If you would say it into a megaphone, you can say it online … but be sensible

  10. What is a Slacktivist? “The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.” - The Urban Dictionary … but you should NEVER use this term. It is insulting, condescending and demobilizing. Let’s validate even tiny steps and encourage people to take another.

  11. The Ladder ofEngagement • STEP 1: Reads your content • STEP 2: ‘Likes’ or ‘retweets’ your post • STEP 3: ‘Likes’ or ‘follows’ your Page • STEP 4: Visits your website • STEP 5: Shares your content • STEP 6: Adds their own comments • STEP 7: Makes contact with you • STEP 8: Joins an action or event, etc. • STEP 9: Actively recruits others • STEP 10: Becomes an organizer

  12. DUH! It’s called “social” media for a reason

  13. How to Win at Social Media?Embrace the Social! Social media can make people feel connected & amplifies the message • Develop your personality • Be honest, stay positive • Conversations versus broadcasts

  14. Tip 1: Reciprocity • Reply to posts • Retweet and share • Give a shout-out or props Thanks for the follow @Tony_Tracy. Glad to fight for #SocialJusticebeside principled ppl like you. #StrongerTogether! #CanLab#Solidarity

  15. Tip 2: Turn the virtual into the real!

  16. Tip 4: Niche Your Knowledge • Post about what you know. • Learn the most common hashtags. • Establish yourself as an expert. • Build a loyal following.

  17. Tip 3: Show Your Personality • Show your human side. • Don’t become a political cliché. • Measure your influence by the quality of the engagement, not the number of friends or followers.

  18. Tip 6: Include an Ask • You have their attention, so use it. • Share this post, Sign a petition, Watch a video, Visit a website, Sign up for campaign updates • Action breeds engagement. • Never squander an opportunity to move someone up one rung on the ladder

  19. Facebook Building Labour Community

  20. Knowing Who Your Friends Are • Communities of people already connected • Tap into your networks, & their networks • Privacy settings to limit access • Introducing the new “Graph Search”

  21. Profile vs. Page • For organizations, celebrities. • Access is public. • Anyone can “Like” the page. • Organization can make posts. • Can create events, etc. • Must be a real person. • Usually private. • Friend limit of 5,000. • Allow others to follow you. • Can create events, etc.

  22. The Perfect Post • Positive, empowering, inspirational, amusing, interesting or exciting encourage sharing. • Photo posts receive 39% higher engagement. • Use simple imagery that can be viewed on a mobile device • Include an “ask” or a call to action • Usually posted mid-afternoon

  23. Give Profileto Campaigns

  24. Photos as Social Media

  25. The Meme is the Message • An idea, behaviour or style that spreads from person to person within a culture • Examples: WAZZUP?!? - Where’s the Beef? - Love, Hope and Optimism • Use creative, funny or inspirational images to get others sharing your message

  26. Tweet and They Will Follow

  27. Tweet … and they will follow • Democratizing the media • Building a list of followers from around the world • Everyone can be a commentator • Help make and share the news

  28. “Tweet”! WTF? • Micro-post or an update in 140 characters • It is like writing in headlines Childcare, health care, pensions, good jobs: 4 reasons I’m telling neighbours to vote out @PMHarperin #elxn2015. #CdnPoli #CanLab

  29. Being Clever in 140 Characters • Be timely … news window of 2 hours • Old idea + new spin = NEW IDEA! • Leave 20 characters for retweeters • Use the 4 U approach • Only 2-4 hashtags per tweet R U concerned about #RetirementSecurity, tell @JoeOliver1 to expanded #CPP 4 every worker. #CdnPoli #Pensions #Too #many #hashtags #is #just #plain #obnoxious. #EnuffSaid

  30. How to Win at Twitter (1) Own Your Hashtag • Keep it short! • Add it to email signatures, documents & collateral • Use unique hashtags only for special events

  31. How to Win at Twitter (2) • Humour is the most powerful weapon “It is always better to be clever than to be an a##hole.”

  32. The. Best. Tweeter. Ever.

  33. How to Win at Twitter (3) • Use @mentions to prompt influencers • Tweet @ journalists, politicians, celebrities • Enlist your partners .@JustinTrudeau, outing the victims of violence without consent is part of the problem. #BeenRapedNeverReported

  34. Don’t Feed the Trolls

  35. Tips for Time Management

  36. Tip 1: Integrating Profiles

  37. Tip 2: Schedule Posts New to Facebook Pages in 2012 Posts can be timed for future release. Labour activists are tooling up to defeat the anti-worker agenda in Election 2015. SHARE and SPREAD the word.

  38. Tip 3: Scheduling Tweets Game changer! @CanadianLabour & @OFLabourlaunch member2member campaign 2 defeat #AntiWorkeragenda. www.CLC-CTC.ca #Elxn2015

  39. Tip 4: Reach Out Offline for Online Support Me@MyEmail.com Undisclosed recipients Can you help with Twitter support tomorrow?!? • Heya, • Tomorrow, the CLC and OFL are launching our election campaign against Harper. I was hoping your could help to give us an online boost by tweeting and posting on Facebook. • To make it easy, I have included three sample tweets that you can use or modify … or you could write your own: • Since the last time we elected @PMHarper, he’s pushed a a low-wage economy. Not this time. www.CampaignWebsite.ca #CampaignHashtag #elxn2015 #CdnPoli • Canadians deserve better child care, health care & pensions. It’s time to replace @PMHarper. www.CampaignWebsite.ca #CampaignHashtag#elxn2015 #CdnPoli

  40. Feeling Less Overwhelmed?

  41. You can view or download this presentation and handouts at: To sign up for updates from the OFL, text the word “ofl” to: www.OFL.ca/index.php/Solidaritweet/ 647-496-5602

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