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Political Rhetoric

Political Rhetoric. Shared American values. Freedom/liberty Equality Individualism Free enterprise/laissez-faire economics American dream/opportunity. Different priorities. Infrastructure Defense Education Scientific research Prisons Aid to the disadvantaged.

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Political Rhetoric

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  1. Political Rhetoric

  2. Shared American values • Freedom/liberty • Equality • Individualism • Free enterprise/laissez-faire economics • American dream/opportunity

  3. Different priorities • Infrastructure • Defense • Education • Scientific research • Prisons • Aid to the disadvantaged

  4. Is there a cultural divide between liberals and conservatives?

  5. “Do you think there is too much, too little, or about the right amount of government regulation and involvement in the area of environmental protection?” The Harris Poll, August 9-16, 2005, N=1,217 adults nationwide, MoE+/-3.

  6. Which punishment do you prefer for people convicted of murder: the death penalty or life in prison with no chance of parole?" Quinnipiac University Poll. Dec. 7-12, 2004. N=1,529 registered voters nationwide.

  7. Symbolism in campaigns • Romney: family(or) • Thompson(or) • Maryland values coalition • Edwards(or) • Clinton(or)

  8. Lakoff’s argument • A cognitive linguist • Argument: Unconscious value systems underlie the way liberals and conservatives talk about politics. • Society is a family • Government is a parent

  9. What does this have to do with campaigns?

  10. Can Lakoff’s analysis help us understand why some messages are especially effective? • Willie Horton • Compassionate Conservative • Helping Americans who “work hard and play by the rules”

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