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Social Media Advertising

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately.<br><br>Social media advertising combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.

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Social Media Advertising

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  1. Content Marketing

  2. Content • Define your industry niche • Define your brand goals • Set visual brand standards • Create a social media presence • Place employees front and center • Showcase your social proof for an effective B2B content marketing strategy • Measure results iterate

  3. Define your industry niche • Trying to appease every stakeholder out there simply won’t work, no matter how wide-spread of an appeal your products or services might have. • Your main customer or client base should have a clearly defined profile in terms of their age, gender, lifestyle and professional development choices. • Make sure to define your niche within the industry you operate in with as much precision as possible.

  4. Define your brand goals • Once you have a product or service portfolio set in stone, you should define your company’s goals, vision, and mission statement. • These abstract elements might not seem relevant at first. • But they will allow your customers and clients to identify with what you do. • As we’ve previously mentioned, the only thing that separates three beverage companies apart from one another in terms of marketing is the vision and culture they cultivate. • Allow potential customers and clients to draw parallels between themselves and your products in order to differentiate your brand and make it stand out from the industry.

  5. Set visual brand standards • Your visual standards should consist of a logo or logotype, a standardized color palette and several design elements which will be used throughout your content marketing strategy. • This is one of the best ways to turn the heads of your stakeholders and make them notice your brand without even reading through the content at first glance.

  6. Create a social media presence • Social media platforms are a great communication channel in terms of approachability and interactivity. • You should create dedicated pages on platforms such as Facebook, Instagram and LinkedIn with your brand name if you haven’t already. • This will enable you access to a large audience who may or may not be aware of your business and service portfolio. • You can share your content through these pages and interact with people who comment and engage with your posts. • This is also a very important content marketing strategy.

  7. Place employees front and center • Every company under the sun is operated by office employees and departments filled with professionals in their respective fields. • You can easily incorporate your employees into the content marketing strategy by introducing them to your customer and client bases.

  8. Showcase your social proof for an effective B2B content marketing strategy • Once you establish communication channels with your audience (through social media, your blog, and website, etc.), you should collect social proof as soon as possible. • This can be anything from reviews, video testimonials, quotes and comments, as well as household demos of your products. • Social proof can be showcased in future content marketing in order to “prove” your level of quality and professionalism to the public. • Providing social proof to other potential stakeholders is the best way to help them make the final purchase decision in terms of your service portfolio.

  9. Measure results iterate • Platforms such as Google Analytics are specifically designed to allow for in-depth data to be collected in terms of your content’s performance. • This will allow you to quickly gauge whether or not your content marketing strategy is working and what you can do to make it better. • Once you are certain of which elements didn’t work as intended, you will be able to eliminate them entirely or to confidently build upon the foundations.

  10. Conclusion • Content marketing has become a crucial component of any marketing strategy today. • Using content, marketers can generate sales, attract customers to their website and create a positive brand image. • It is part of an inbound marketing strategy by filling the Internet with interesting information that people find via search engines available in digital marketing agency in Madurai.

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