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Social Media Advertising

<br>Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately.<br><br>Social media advertising combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.

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Social Media Advertising

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Presentation Transcript

  1. Web Development

  2. Content • Social Ads Are Still Relevant • Facebook Messenger Holds High Interest for Marketers and Advertisers • IGTV and Facebook Watch May Be Key to Reaching Younger Audiences • Marketers’ Interest in Ads on Pinterest and Snapchat May Be Growing

  3. Social Ads Are Still Relevant • The effectiveness of paid social media as a customer acquisition channel isn’t declining. • If you want to be part of the action and benefit with your own social media ads, you need to know where your target market is hanging out. • Which social networks are they using and how are they using them? Once you have these insights, you’ll know where to place the bulk of your ad dollars to reach the people you want to reach.

  4. Facebook Messenger Holds High Interest for Marketers and Advertisers • While Facebook is clearly the most used social platform for paid advertising at this time, data from the Social Media Marketing Industry Report shows that marketers are also willing to invest in other platforms to see if and how they work. • Savvy marketers will note Messenger’s increased adoption and will be formulating a plan to take advantage of this via Messenger ads as chatbot use and Messenger marketing increase.

  5. IGTV and Facebook Watch May Be Key to Reaching Younger Audiences • More and more people, especially the younger generations, are looking to social media for answers on what to buy and where to buy it. • In-stream video ads during long-form video content may provide a new solution for brands hoping to reach those consumers via paid social.

  6. Marketers’ Interest in Ads on Pinterest and Snapchat May Be Growing • Paid social is continuing to grow on all platforms. • As more marketers realize the importance of meeting customers where they are, they’ll turn to smaller platforms to reach those core audiences.

  7. Conclusion • What do you think? • Are you ready to dive deeper into paid social media for the rest of 2018 and going into 2019? • How do you think paid social will help you grow your business in the months to come? visit: Digital marketing agency in Madurai

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