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Gulliver’s Travel

Gulliver’s Travel. Determine Supply, Demand and Equilibrium. Members: Germaine, Lum Yi, Clarice, Jaslen. Content . Background info Prices Determination of the price Related products Marketing and pricing plans (Producers) Competition from other similar producers Consumers’ Group

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Gulliver’s Travel

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  1. Gulliver’s Travel Determine Supply, Demand and Equilibrium Members: Germaine, Lum Yi, Clarice, Jaslen

  2. Content • Background info • Prices • Determination of the price • Related products • Marketing and pricing plans (Producers) • Competition from other similar producers • Consumers’ Group • Marketing and pricing plans (Consumers) • Prices of related products • Speed and convenience • Sources

  3. Background Information on iPad • The iPad is a line a tablet computers designed, developed and marketed by Apple primarily as a platform foraudio-visual media: • Books • Periodicals • Movies • Music • Games • Web content

  4. Background Information on iPad • Formerly referred as the Apple Tablet • Announced in January 2010 • Officially released in 3rd April 2010 • Touchscreen display • 9.7 inch (25cm) liquid crystal display (1024x768 pixels) • Fingerprint-resistant • Scratch-resistant • Purpose: Big enough to express the software

  5. Prices..

  6. $499 $599 $699 $629 $729 $829

  7. Determining the Price of iPad • Apple hoped that iPad becomes an alternative to laptops • Lower price  More consumers  Make up losses

  8. Related products..

  9. Related/Associated Products for iPad(Complements) • Casings • Protect cover of iPad from any scratches • Prevent any serious damages if iPad was to be accidentally dropped onto the ground • Visually appealing

  10. Related/Associated Products for iPad(Complements) • Power adapters • Allow consumers to charge the battery of iPad when it is out of battery

  11. Related/Associated Products for iPad(Complements) • Applications • Examples: • Games • Utility • Social Networking • Etc • Basic applications can be downloaded easily through the Apps Store • Better applications need to be bought in order to use them

  12. Recent Developments that affect marketing and pricing decisions Consumers Producers

  13. Producer’s point of view Competition from other substitutes products Consumers’ group

  14. Producer’s point of viewCompetition from other substitute products

  15. Producer’s point of viewCompetition from other substitute products Study of how Android tablets (substitutes) could affect iPad sales Therefore, iPad are priced at a low price. This ties in with the law of demand.

  16. Producer’s point of viewConsumers’ Group Apple understands the concept that not all consumers are business professionals, but all  business professionals are consumers.

  17. Producer’s point of viewConsumers’ Group • Taste and preferences Apple takes a popular consumer device and adds business functionality rather than taking a business computer and trying to add entertainment.

  18. Consumers’ Point of View • speed and convenience • the prices of related products

  19. Consumers’ Point of View • consumers want things fast and convenient to maximise their own satisfaction as the pace of living getting faster

  20. Consumers’ Point Of ViewSpeed and Convenience (taste and preferences) • software is constantly updated to keep up with the advanced technology • iPad has 90% of what a notebook has • more convenient than a notebook.

  21. Consumers’ Point Of ViewSpeed and Convenience (taste and preferences) • size of the iPad is smaller allowing the consumers to carry it anywhere they go so as to use it whenever they like Convenience

  22. Consumers’ Point Of ViewSpeed and Convenience (taste and preferences) • Apple’s marketing plan is to ensure that the speed and convenience which consumers seek • Taste & preferences causes in demand for iPad causing a in demand for notebooks

  23. Consumers’ Point Of ViewPrice Of Related Products • Related goods (complements) casings and chargers. • essential for the usage of iPad. • If the prices of these products are to increase, the demand for iPad will decrease • people are not willing to pay extra high costs for these items.

  24. Consumers’ Point Of ViewPrice Of Related Products • the prices of these items are kept low or some of them are complementary upon the purchase of iPad under the marketing plan of Apple in order to attract consumers

  25. Sources • Introduction of iPad • http://www.crunchbase.com/product/ipad • http://arstechnica.com/apple/news/2010/01/tablet-makers-rethinking-things-in-wake-of-ipads-low-price.ars • Marketing and pricing plans • http://www.tuaw.com/2010/06/04/study-considers-how-android-tablets-could-affect-ipad-sales/ • http://www.pcworld.com/businesscenter/article/193809/ipad_marketing_101_all_business_professionals_are_consumers.html

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