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Trends and Future of STC Newsletters: Insights from the 2004 Editors’ Forum

nelia avatar
nelia
35 diapositives · 505 Views · Aug 30, 2014

The 2004 STC Newsletter Editors' Forum, moderated by Douglas Dow, gathered insights from various chapters about the state and future of newsletters. Concerns were raised about the survival of print newsletters in an increasingly digital world. A survey showcased trends in delivery methods and chapter sizes, revealing a significant shift towards online formats. Most chapters primarily use PDFs for news delivery, but HTML remains the most viewed medium. This forum highlighted challenges and adaptation strategies for technical communicators.

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  1. STC Newsletter Editors’ Forum Baltimore, MDMay 12, 2004

  2. STC Newsletter Editors’ Forum • Douglas Dow, moderator • Lone Star Chapter • Tom Barnett • Phoenix Chapter, Newsletter Competition Chair (Ret.) • Amanda Cross • Hoosier Chapter • Rebecca Taylor • Houston Chapter

  3. Questions ???

  4. STC Newsletters in 2004 A (Blurry) SnapshotDouglas Dow, Lone Star Chapter

  5. “STC newsletters will disappear within 3 years.” — Jonathan Baker, Chicago, 2001

  6. In 2001 STC newsletters were • Mainly in print • Looking for ways to save $$$ • Investigating methods for “online delivery”

  7. Survey 2003 - 2004 • Informal • No consulting with humans • Browsed Web sites, newsletter URLs • Gathered data on • Chapter/size • Newsletter format • Publication Schedule (Issues/Year)

  8. Spreadsheet Shows: • Chapter name • Chapter size category (1-7) • Chapter membership numbers (Feb. 04) • Primary news delivery medium • Number of issues published in last 12 months

  9. Survey Disclaimers • My numbers are not accurate • Things don’t add up • Survey not rigorous • Mission creep • Issues Published per Year => Issues Published in Last 12 Months • More needs to be done

  10. Chapter Size (1-7) • Same chapter sizes as for Chapter Achievement Award • 1 (1 – 40) • 2 (41 – 75) • 3 (76 – 150) • 4 (151 – 300) • 5 (301 – 600) • 6 (> 600) • 7 (> 900) (I invented this!)

  11. Chapter Size (1-7)

  12. Primary News Delivery Medium • PDF – for download, printing • PDF – for reading online • HTML – for reading online • E-mail – for reading online • Print – delivered through U.S. mail • On Site – news is integrated on Web site (no newsletter) • None – no newsletter of any kind

  13. PDF Online Delivery • Hardcopy design: download, then print • Traditional crafted designs • 2-3 columns • Portrait orientation • Online design: read on screen • Experimental designs (variety) • One column • Landscape orientation

  14. Traditional PDFs

  15. Traditional PDFs

  16. Web-friendly PDFs

  17. Web-friendly PDFs

  18. Basic HTML • Basic HTML pages • Most made with templates

  19. Basic HTML

  20. Basic HTML

  21. Digression: Multiple Delivery • India Chapter: PDF and HTML • Different teams

  22. HTML + • Some evidence of advanced design • Java • JavaScript • Frames • Portal – dynamic assembly

  23. HTML +

  24. HTML +

  25. HTML +

  26. Digression: Reprint or Link?

  27. HTML +: Rollovers

  28. HTML +: Portal

  29. Most Used Medium • Most chapters use PDF to deliver the news But…

  30. Most Viewed Medium • Most members read HTML

  31. Issues Published Last 12 Mos. • Checked Archive pages on chapter Web sites • ‘Online’ category falls into ‘None’ since there is no newsletter

  32. Issues Published Last 12 Mos.

  33. The Past as Future?

  34. The Past as Future?

  35. Questions? • ddow@kronos.com • newsletter@stc-dfw.org