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Marketing CTE

In November 2012, Calvert County Public Schools received a $5,000 grant to create a partnership with the local public library aimed at promoting Career and Technical Education (CTE) programs. The partnership facilitated community outreach through a kickoff event featuring keynote speakers, including Dr. Grasmick and school officials. Three evening events showcased various technical programs. Funds were utilized for promotional materials and event refreshments. Activities included presentations for tenth graders, field trips, and collaboration with counselors to boost enrollment in CTE programs.

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Marketing CTE

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  1. Marketing CTE Calvert County Public School CTE Counselors’ Conference November 1, 2012

  2. Library Project • We received a grant award for $5000 for the purpose of forging a partnership between the public library and Calvert County Public Schools. • The partnership allowed us to market our CTE programs to students and parents in our community.

  3. Library Project The kickoff event was held in January at our local public library. • Dr. Grasmick attended and spoke. • Dr. Smith, our superintendent, spoke. • Several county commissioners and members of our Board of Education attended. • Several alumni students spoke. • Finally, I spoke (low light of whole event).

  4. Library Project Three evening events at the library: • Construction and Development and Transportation Technology • Arts, Media, and Communication; MET; and IT • Business Management and Finance; Consumer Services, Hospitality, and Tourism; Health and Biosciences; and Human Resource Services

  5. Library Project What we used the money for… • Posters advertising our programs, • Bookmarks serving as “save the dates”, • Stipends for teachers to attend the evening events, • Refreshments for the kickoff event.

  6. Recruiting Tenth Graders • Tenth grade presentations in either English or US History • Slide show and videos • Field Trips to CTA

  7. Recruiting Tenth Graders Field Trip Sign Up

  8. Recruiting Tenth Graders • Each high school comes for ½ day. • Knock the whole thing out in two days. • Sample name tag that the tenth graders wear.

  9. Videos • Contracted with Career Puppy, a local business, to create an overview video for our school. • Have since created a second video which featured three programs – CAD, Oracle, and Cisco. • Will be making a third video this year marketing our PLTW programs.

  10. Counselors • Communicating with high school and middle school counselors about our programs is very important. • Each year, we bring the counselors from our six middle schools and four high schools to the CTA for ½ day tour and conversation.

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