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Adventure North Wales

Adventure North Wales. WELCOME GLASDIR 25 th March 2010. Adventure North Wales. Content 2009 Overview 2010 Objectives 2010 Year to Date. Adventure North Wales. 2009 Objectives Increase Programme Increase Distribution. Adventure North Wales. 2009 Performance 09 08 07

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Adventure North Wales

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  1. Adventure North Wales WELCOME GLASDIR 25th March 2010

  2. Adventure North Wales Content 2009 Overview 2010 Objectives 2010 Year to Date

  3. Adventure North Wales 2009 Objectives Increase Programme Increase Distribution

  4. Adventure North Wales 2009 Performance 09 08 07 Revenue Figures £343k £305k £292k Pax 2276 1766 1582

  5. Adventure North Wales 2009 Sales & Marketing 40k Activity Only leaflets distributed Website 33k unique visitors Partnerships PR 3 email newsletters sent to 5k database Social Media – Facebook + Twitter

  6. Adventure North Wales Partnerships Gwynedd Wrexham / Borderlands Denbighshire Leaflet distribution Internet Links

  7. Wrexham & Shropshire Railway London to Wrexham Direct Train 3 hours Package programme incl. rail ticket, accommodation, activities, minibus transfers 2010 Set date calendar of weekend breaks Promoted by railway and ANW Leaflets

  8. Adventure North Wales BURO BRITAIN Leading Dutch Self Drive Operator 2009 – 1400 clients sent to Wales

  9. Adventure North Wales Raise awareness of the range of activities, accommodation and leisure options in North Wales Highlight the diversity and accessibility of activities operating in the region of North Wales Position ANW as THE one-stop-shop for booking activity adventure in North Wales PR

  10. Adventure North Wales Titles include: • Daily Mirror • Independent • Coast Magazine • She Magazine • Irish Times • North Wales Daily Post • Birmingham Post • Yorkshire Star • Kent Messenger • Travelbite.co.uk • Virgin.com PR Features TravMedia

  11. Adventure North Wales A ‘never done before’ press trip was set up to bring to life the diversity of activities available in the region of North Wales 4 journalists were challenged to complete 10 activities in 1 day ANW hosted press in the White Lion Hotel in Bala for two nights 10 activities in 40 minute slots plus travel, safety briefing and changing. The day was a huge success resulting in widespread positive media coverage for ANW and the region PR – 10 Activity Challenge

  12. Coverage Birmingham Post 3 Page & Video NW Daily Post Full Page & Video TravelBite Front Page

  13. Adventure North Wales SOCIAL MEDIA

  14. Adventure North Wales Type in “adventurewales” Follow 332 Following 192 Listed 17

  15. Adventure North Wales Type in “adventure north wales” Interactive Podcasts News Links to TWITTER

  16. Visit Wales Ryder Cup Fam Trip for 18 International Incentive Agencies 9th October 09 + 15th April 2010 4 x 4 Safari / Clay Pigeon Shooting

  17. Adventure North Wales 2010

  18. Adventure North Wales 2010 to Date (1st Jan – 20th March) Bookings 2008 – 44 Bookings 2009 – 89 Bookings 2010 – 79 Bookings Revenue 08 – 39k 09 – 88k 10 – 69k

  19. Adventure North Wales 2010 Sales & Marketing Advert in Gwynedd Snowdonia Activity (back page) Adventure Express partnership with Wrexham & Shropshire Cheap Thrills Buro Britain 50k Activity Only Leaflets Email Newsletter Accommodation White Label Leaflets PR NEW Home page www.adventure-northwales.com

  20. Cheap Thrills 2010/11 Low Season Offers November – January – February – March Activity – Accommodation - Restaurants 2 for 1 Offers Discounts Free Drinks Please supply us with out of season offers that we can promote

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