1 / 9

Day Two, Session One Competitive Effects

Day Two, Session One Competitive Effects. Andreas Bardong Head of Section Merger Policy, Bundeskartellamt, Germany. Outline Day Two Session One. 2. Brief Overview on competitive effects analysis, guidance from: ICN Recommended Practices for Merger Analysis ICN Merger Guidelines Workbook

neviah
Télécharger la présentation

Day Two, Session One Competitive Effects

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Day Two, Session OneCompetitive Effects Andreas Bardong Head of Section Merger Policy, Bundeskartellamt, Germany

  2. Outline Day Two Session One 2 Brief Overview on competitive effects analysis, guidance from: • ICN Recommended Practices for Merger Analysis • ICN Merger Guidelines Workbook Role Play: • Interviews of competition official with competitor • Interview with customer Your turn: • Analysis of Information provided in interviews in Break out session

  3. Competitive Harm 3 Will the merger lead to competitive harm?

  4. Counterfactual 4 How does the merger change the situation on the market?

  5. Competitive Effects 5 Mainstream theories of competitive harm?

  6. Types of Mergers 6 Negative competitive effects can occur as a result of different types of mergers Typical case: Also possible: vertical mergers Horizontal Merger Conglomerate mergers

  7. Unilateral Effects Non-coordinated action by market participants In particular: Merging firms are able to excercise market power, e.g. raise price, limit output or quality Merger eliminates competition between merging parties Coordinated Effects Coordination of behaviour between companies in a market (not necessarily collusion). Merging parties and some competitors coordinate on price, output, or customer/market allocation. Merger increases the liklihood of coordination or strengthens existing coordination. Competitive Effects (II) 7

  8. Coordinated Effects 8 Is coordination stable? Does merger change situation?

  9. Coordinated Effects (II) 9 • Relevant factors include:

More Related