1. Next Bee Corporation 1024 Iron Point Rd, Suite #1003 Folsom, CA 95630 1-800-547-1618 Mobile Apps for your customers report from 2016 and trends to keep an eye on in 2017 Industry Insights Digital commerce is on the increase throughout the world – growing attherate0f50%inthe pastcouple of years,withmore than90%of thegrowth sharedirectlycreditedtomobile apps. Mobile is now one of theleadingplatforms, somuch sothat70%of thetimespenton asmart phone by an average user, isdedicatedtomobile apps​1​.Givenbelowisanapproximate report on how mobile apps have contributed to business growth in 2016, and what the predicted plan of use of apps is in 2017. Market Insights Reviewed Implications of smart phone apps’ increase in digital media usage time: Customer engagement is on the rise with introduction of mobile apps. It is predicted to rise by 60% in 2017 allowing businesses to flourish. Consumers’ habitson mobile gadgets:Becauseof evergrowing usagetime,marketers are able to differentiate their brand names, find opportunities to measure mobile ROI, and increase their investments in application development. ● ●

2. 2 Demographic and behavioral characterizing of app users: This helps marketers to channel their products and reach out to the consumers according to their specific needs and demands, which in turn has shown a rapid growth in sales charts. User interaction: Consumer interaction has increased and has helped brands to work on consumer feedback to serve the best quality buying experience and drive brand loyalty.Customerservice hasalsobeenone of themost developedareas of concern in 2016 due to the implementation of mobile apps. Relationship between mobile app and mobile web: Mobile web is all inclusive and gives the audience a wider reach in terms of research, but mobile apps has helped in raising user engagement, impeccable customer experience, brand and product awareness, ROI and number of sales, and so on. ● ● ● 2017 Goals Increasing customer attraction and retention by 73%​2​. Creating a lasting brand loyalty. Creating awareness for brand name, products, and new launches. ● ● ● Areas that still need work Most of the modern mobile apps require access to real-time events for providing a great customer experience. Alert for flight information, or an end of season sale, customers are more likely to react faster than other traditional marketing methods​3​. Secondly, app responsiveness is very important for customer retention and engagement. Also, building an infrastructure that can support large scale data distribution is also an area that is always neglected by many businesseswhilestartingout. Developingahybrid or nativeappwhich can be used across different platforms and devices is also crucial.

3. 3 Summary Brand differentiation willbe more prominent in2017asmost businessesare willingtogo that extra mile by serving their customers in their mobile devices​4​. Mobile web and mobile apps are going to mingle together to form the most powerful tool of marketing ever in history. Brand innovation strategy will be reinvented by using artificial intelligence, virtual reality, and Internet of Things. Keeping a track on social media marketing, analytics measurement, and so on will become easily accessible for small B2B companies​5​. Lastly, customer adoption of mobile devices for home and wearable devices will bring new opportunities for B2C marketers. References 1. “The 2016 U.S. Mobile App Report.” ​ComScore, Inc 2. “7 Statistics That Prove Mobile Apps Are Crucial For Customer Loyalty.” ​Small Business Trends . N.p., 29 Sept. 2016. Web. 03 Jan. 2017. 3. “15 Tips for Developing and Improving Mobile Applications.” ​InformationAge Sept. 2014. Web. 03 Jan. 2017. 4. “Thomas Husson’s Blog.” ​How Mobile Will Transform Business in 2016 | Forrester Blogs . N.p., n.d. Web. 03 Jan. 2017. 5. “12 Best B2B Mobile Apps for Managing Your Business on the Go.” ​ROI Factor Blog N.p., n.d. Web. 03 Jan. 2017. . N.p., n.d. Web. 03 Jan. 2017. ​ ​ .N.p., 24 ​ ​ . ​