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Developing Effective Presentations for Different Speaking Situations

This chapter explores analyzing the situation, establishing a purpose, and developing the thesis for making effective presentations. It covers common types of presentations, audience analysis, and self-analysis as the speaker.

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Developing Effective Presentations for Different Speaking Situations

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  1. PART FIVE Making Effective Presentations

  2. Chapter 10 Developing the Presentation • Chapter Summary • Analyzing the Situation • Establishing a Purpose • Developing the Thesis

  3. Analyzing the Situation Common Types of Presentational Speaking (Table 10-1) Example Announcing new health-insurance plan Conducting new-employee orientation Explaining how to operate new software Describing a market research study Giving a status report on monthly sales Making a speech at a local service club Type of Presentation Briefing and informational announcements Orientation sessions Training programs Research and technical reports Progress reports Civic and social presentations Continued...

  4. Analyzing the Situation Common Types of Presentational Speaking (Table 10-1) Example Reporting on company’s breakthroughs Describing company’s position on industrial accident or injury Introducing new employee to others Presenting product to potential customer Proposing new travel policy to boss Speaking at retirement party Type of Presentation Convention and conference presentations Television and radio interviews Introductions Sales presentations Project and policy proposals Ceremonial occasions

  5. Analyzing the Situation Analyzing the Audience • What Are Their Positions? • What Are Their Personal Preferences?

  6. Analyzing the Situation Analyzing Yourself as the Speaker • Your Purpose • Your Knowledge • Your Feelings About the Topic

  7. Analyzing the Situation Analyzing the Occasion • Facilities • Time • Context

  8. Establishing a Purpose General Purpose • To Inform • To Persuade • To Entertain

  9. Establishing a Purpose Specific Purpose • Describe the Reaction You Are Seeking • Be As Specific As Possible • Make Your Goal Realistic

  10. Developing the Thesis Methods for Defining a Thesis Statement (Table 10-2) • Imagine that you met a member of your audience at the elevator and had only a few seconds to explain your idea before the doors closed. • Imagine that you had to send a one- or two-sentence telegram that communicated your main ideas. Continued...

  11. Developing the Thesis Methods for Defining a Thesis Statement (Table 10-2) • Ask yourself, if my listeners heard only a small portion of my remarks, what is the minimum they should have learned? • Suppose that a friend asked one of your listeners what you were driving at in your presentation. What would you want the audience member to say?

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