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Weekly/Monthly Coverage Mobilephones VS Smart phones Brands and Prices On-line VS Off-line

Agenda. Weekly/Monthly Coverage Mobilephones VS Smart phones Brands and Prices On-line VS Off-line Focus on 5 cities. GfK Monthly Coverage 2010 Mobile+Smartphones (GfK / LG sell-in / Customs data). GfK Retail and Technology.

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Weekly/Monthly Coverage Mobilephones VS Smart phones Brands and Prices On-line VS Off-line

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  1. Agenda • Weekly/Monthly Coverage • Mobilephones VS Smart phones • Brands and Prices • On-line VS Off-line • Focus on 5 cities

  2. GfK Monthly Coverage 2010 Mobile+Smartphones (GfK / LG sell-in / Customs data)

  3. GfK Retail and Technology MOBILE&SMARTPH.Ukraine/2007-2011Sales Ths. Units Total Market

  4. GfK Retail and Technology MOBILE&SMARTPH.Ukraine/2007-2011Mio Sales Value. USD Total Market

  5. Agenda • Weekly/Monthly Coverage • Mobilephones VS Smart phones • Brands and Prices • On-line VS Off-line • Focus on 5 cities

  6. 2009 2010 Growth: SU Mobph - 49% SV Mobph –36% SU Smph – 395% SV Smph – 316% Total Market incl. Coverage: Mio. Units – 7,6 Mio. UAH – 902.4

  7. PRJ 71588 - RG 2019314 - RP 9870302 - ID 265409248 YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH194.tmp 2011-03-05 12:25:49 COLUMN_STACKED_100 MOBILE PHONES,SMARTPHONES Sales Units %,Sales Value % JAN10 - JAN11 Total Ukraine UA - Total (Total) ELDORADO MOBSM JAN11 Brands Net-Nout SH1 YTD_for all 71588 2019314 9870302 5526 5523

  8. -26% -17%

  9. Agenda • Weekly/Monthly Coverage • Mobilephones VS Smartphones • Brands and Price analysis • On-line VS Off-line • Focus on 5 cities

  10. PRJ 71588 - RG 2019314 - RP 9870302 - ID 265409248 YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH190.tmp 2011-03-05 12:24:47 COLUMN_STACKED_100 MOBILE PHONES,SMARTPHONES Sales Units % JAN10 - JAN11 Total Ukraine UA - Total (Total) ELDORADO MOBSM JAN11 Brands Net-Nout SH1 YTD_for all 71588 2019314 9870302 5526 5523

  11. PRJ 71588 - RG 2019314 - RP 9870306 - ID 265417680 YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH1A3.tmp 2011-03-05 13:20:19 COLUMN_STACKED_100 MOBILE PHONES,SMARTPHONES Sales Units % JAN10 - JAN11 Total Ukraine UA - Total (Total) ELDORADO MOBSM JAN11 Storage Net-Nout(4) SH1 YTD_for all 71588 2019314 9870306 5574 5571

  12. RG2019314-WI-FI(2) YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH1E5.tmp 2011-03-05 13:54:41 COLUMN_STACKED_100 MOBILE PHONES,SMARTPHONES Sales Units % JAN10 - JAN11 Total Ukraine UA - Total (Total) ELDORADO MOBSM JAN11 WI-FI(2) SH1 YTD_for all 71588 2019314 -1 5562 5559

  13. RG2019314-WI-FI(3) YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH1E8.tmp 2011-03-05 14:00:39 COLUMN_STACKED_100 SMARTPHONES Sales Units % JUL10 - JAN11 Total Ukraine UA - Total (Total) ELDORADO MOBSM JAN11 WI-FI(3) SH1 YTD_for all 71588 2019314 -1 5562 5559

  14. PRJ 71588 - RG 2019314 - RP 9870319 - ID 265422829 YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH1ED.tmp 2011-03-05 14:01:48 COLUMN_STACKED SMARTPHONES Sales Units APR10 - JAN11 Total Ukraine ANDROID UA - Total (Total) ELDORADO MOBSM JAN11 sales(3) SH1 YTD_for all 71588 2019314 9870319 5726 5723

  15. PRJ 71588 - RG 2019314 - RP 9870304 - ID 265411354 YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH19C.tmp 2011-03-05 13:15:52 COLUMN_STACKED_100 MOBILE PHONES,SMARTPHONES Sales Units % JAN10 - JAN11 Total Ukraine UA - Total (Total) ELDORADO MOBSM JAN11 Price Net-Nout(2) SH1 YTD_for all 71588 2019314 9870304 5550 5547

  16. PRJ 71588 - RG 2019314 - RP 9870319 - ID 265418161 YTD_for all / SH1 M:\Documents and Settings\vapech\Local Settings\Temp\CH1DA.tmp 2011-03-05 13:45:04 COLUMN_STACKED SMARTPHONES Sales Units APR10 - JAN11 Total Ukraine 1000 - <1500 UAH UA - Total (Total) ELDORADO MOBSM JAN11 sales(3) SH1 YTD_for all 71588 2019314 9870319 5726 5723

  17. The most expensive segment is losing its market share because of Nokia decreasing

  18. Increasing of LG GX200/ T300 Cookie/ A130 Increasing of LG GS290/ GX300/ KP500 Decreasing of LG KP 108

  19. Agenda • Weekly/Monthly Coverage • Mobilephones VS Smart phones • Brands and Prices • On-line VS Off-line • Focus on 5 cities

  20. Rozetka is in Off-line

  21. Agenda • Weekly/Monthly Coverage • Mobilephones VS Smartphones • Brands and Prices • On-line VS Off-line • Focus on 5 cities

  22. SWOT • STRENGTH • Smart phones market increased in 395% in SU, 263% in SV • LG managed to increase its smart phones share from 1% 1,9% in 2010 by increasing distribution • Strengthen LG’s share in 50-150$ price class • Strong LG’s share in smart phones in the last few month • WEAKNESS • LG is losing its market share in the main price class – 0-50$. • THREATNESS • Very strong Samsung position in the last few month in Smart phones • Increasing number of competitors on Android-phones market • OPPORTUNITY • Increasing its position in the most popular price segment – up to 50$ • Reinforcement LG smart phones share in Android phones segment

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