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Enhancing Utilization of the Bėdard Aquatics Center: Strategies and Proposed Programs

The Bėdard Aquatics Center at CRC features an Olympic-sized pool that primarily serves the swimming and diving team during winter. For the rest of the year, it sees minimal use, with only a few lap swimmers and students fulfilling physical education requirements. To maximize facility use, we must find effective marketing strategies targeting students, faculty, staff, alumni, and community members. This plan outlines proposed programs, fee structures, survey results, and actionable steps, aiming to create a vibrant aquatic community year-round.

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Enhancing Utilization of the Bėdard Aquatics Center: Strategies and Proposed Programs

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Presentation Transcript

  1. Campus Recreation Center Aquatics Program Planning

  2. The Issue The Bėdard Aquatics Center at CRC has an Olympic-sized pool that is primarily used in the winter by the swimming and diving team. The rest of the year, it is almost empty seven days a week—except for the occasional lonely lap swimmer or student taking required physical education courses. How can we market this facility to students, faculty and staff, alumni, and community members to keep is busier?

  3. Proposed Programs

  4. Program Details

  5. Fee Structure

  6. Survey Results

  7. Where do we start?

  8. Proposed Logo Work the water

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