2012 FSNA Leadership Training SIP OVERVIEW

1. 2012 FSNA Leadership TrainingSIP OVERVIEW Jennifer W. Sills Director, Dairy Health and Wellness

2. SIP REPRESENTATIVE TERM • The Sustaining Industry Partner (SIP) Representative shall serve for a two (2) year term as a voting member of the Executive Board. • 2012-2014 • Voting for the office of Sustaining Industry Partner shall be limited to the current SIP members.

3. SIP REPRESENTATIVE DUTIES • Promotes the Association’s Plan of Action. • Initiates, implements, evaluates, and/or coordinates appropriate studies or projects with state office. • Expresses the views of Industry. • Provides leadership, support, technical assistance, and resource lists and/or materials to members. • Plans Industry program for FSNA Annual Conference in collaboration with Board • Plans Industry Seminar & Commodity Expo in collaboration with Board

4. SIP REPRESENTATIVE DUTIES CONTINUED • May call a special meeting of SIP. • Promotes SIP membership. • Provides recommendations to the President-Elect for appointments to committees and advisory boards. • Surveys SIPs and provides recommendations to state office to be voted on by current SIP members. • Serves as Chair of Sustaining Industry Partner (SIP) Advisory Board.

5. SIP REPRESENTATIVE Sub committee MEMBER INTEREST EMAIL - JUNE 6, 2012 Good Morning SIP Members, I would like to introduce myself…I am your newly elected SIP representative for the Florida School Nutrition Association. I am excited to represent your interests with school nutrition professionals from across the state and look forward to helping shape the direction of the organization as an executive committee member. In order for business and industry to be successful in our partnership with FSNA we need to fully participate in the organization’s decision-making process and make our voices heard. Clearly, each of us have goals and objectives for our involvement in the organization, but rarely do we unite to help shape the course of our own destiny to ensure we reach these goals. I see that changing, but only with your help and direct involvement. The time is now…I am seeking to establish a subcommittee of individuals who are willing to serve with me to set in motion the necessary wheels to ensure that we are as successful as we can be. If you interested in participating on this subcommittee please respond to this email by June 12th. Once I receive your response, I will schedule a brief conference call so we can introduce ourselves and begin strategically planning our next steps. I fully expect your commitment to this group to be just a few hours a month! Please feel free to contact me if you have any questions! Thank you for your consideration and I look forward to working with everyone!

6. SIP REPRESENTATIVE Sub Committee MEMBERS 16 Members • Allison Bowersock • Gordon Foods • Becky Smith • Clark It • Bob Saraceno • Eaton Marketing and Associates • Candi Jackson • HOPCO Foodservice • Catherine Steiner • PEPSICO Foodservice • Christina Staalstrom • 82GO Water • Clay Fowler • Coastal Sam • Craig Hodges • Food Equipment Representatives Inc. • Craig Keppen • Café Favorites • JJ Jackson • Winston Industries • Joel Adour • Schwan Foods • Justin Dankovich • Hobart • Ken Woodburn • AFM Inc. • Leigh Shelton • Heinz • Sindee Winkler • Campbell Soup • Vanessa Hodak • FL Dept. of Citrus

7. SIP REPRESENTATIVE June 20, 2102 Conference call notes • Goal: • Improve partnership opportunities with FSNA to increase opportunities to network with key decision makers to increase sales and ROI. • Objectives: • Renewed emphasis on partnership between FSNA and SIP • Improved conference location and schedule to maximize ROI for SIP investment • Increased access to key stakeholders • Increased sales

8. SIP REPRESENTATIVE June 20, 2102 Conference call notes • Discussion Points: • Survey the FSNA and SIP membership to determine what they would like to see from the SIPS • Lack of relevancy and innovation - FSNA seems stuck in a rut of doing things the same way – • Location/space/set up issues for the annual conference • ROI is not there for SIPs any longer • One show VS two show model • SIP sponsored events instead of individually sponsored by organizations • Ways to get exposure year round instead of just at conferences • More for our SIP membership dues • Build a campaign to promote ourselves to ourselves and the membership • Better and more communication from Executive Board and SIP representative

9. SIP REPRESENTATIVE COMPLETED ACTIVITIES – Spring 2012 • Met with outgoing SIP Representative • Craig Hodges • Attend Executive Board Meeting • April 2012 • Participate in FSNA Annual Conference in Daytona Beach • April 2012 • Exhibit • Lanyards • Presentations (4) • Awards Banquet/Installation

10. SIP REPRESENTATIVE Next Steps – Summer 2012 • SIP Subcommittee Call • Get to Know You, Get Organized Call • June 20, 2012 • Goals/Objectives • Brainstorming/Exploration • Leadership Training • June 21-23 • Presentation • Input from Members • Attend ANC in Denver • July 15-18, 2012 • Monthly calls with subcommittee • Next call - July 26, 2012

11. SIP REPRESENTATIVE Next Steps - Fall 2012 • Present SIP Subcommittee Plan of Action to Executive Board • Continue Sub Committee Calls • Begin plan implementation • Coordination of Industry Seminar • October 2012 • Attend Executive Committee meetings/calls

12. SIP REPRESENTATIVE Working Together – Member INPUT IDeas Contact Jennifer W. Sills 166 Lookout Place Maitland, FL 32751 1800.516.4443 Jennifer@Floridamilk.com COMPLAINTS SUCCESSes Suggestions CHALLENGES Thoughts

13. SIP REPRESENTATIVE SUCCESS!!!