Project Proposal - 2010

1. Project Proposal - 2010 Mr. R. M. Chandrasena Mr. D. V. S. De S. Gamage

2. Project Identity • Project title : Study on Market margin in Different Livestock Products in the Sri Lanka. • Name and Address of submitting institution : Division of Farming Systems, Economics. • Location where the project is to be conducted: Island Wide.

3. Scientific Background of the Project and it’s justification • Total agriculture sector contributes 11.9% to the GDP (CB 2007), This amounts to Rs. 418353.0 million • Even though there is a high demand for livestock products during the past two decades its contribution to the GDP is only 1.2% • The annual growth rate in agriculture is about 2.2% - 2.5%.

4. Scientific Background of the Project and it’s justification • The poultry is the only sector that is closer to this growth rate, but dairy sector is enjoying less than 1% growth during the past two decades, whereas, goat and swine is stagnant. • Low market margins may have contributed to this situation

6. Market Margin is defined as the price difference of the product between the price paid by consumer and received by producer. Market Margin = Consumer price – Producer price • In the livestock products market margin is an important issue and directly related to the income for farmers producing livestock products especially at the small scale farming.

7. Objective • The aim of the study is to determine cost of livestock product produced by the livestock farmers and to estimate market margin in different livestock products. • Also study is expected to provide meaningful parameters that would be of valuable use for the policy makers.

8. Materials and Methods Data will be collection from - Producer - Consumers - Retailers - Middlemen - Whole Seller - Agent - Collector by using a face-to-face questionnaire each person will be select based on random sampling method. The size of the sample is determine availability of the resources. • Project Duration - 24 Months • Stud - Market margin analysis • Location - Island wide • Sampling - Random Sampling Method • Data Collection - Informal and formal method • Data Analysis - Statistical Package for social science • Proposal data of commencement of project } 2010.01.01

9. Outline of proposed activities in subsequent years (indicate annually)(Year 2010) Selection of the study area Identification of Target group Producer Consumer Retailer Middleman Whole Seller Agent Collector Degree of value addition Transportation Storage Brand promotion etc..

10. Data Collection • Secondary Data Collection • Informer discussion with key personal • Development of questionnaire • Pre testing questionnaire • Training of enumerators • Survey

11. Expected output of the project • The aim of the study is to determine cost of livestock product produced by the livestock farmers and to estimate market margin in different livestock products. • Also study is expected to provide meaningful parameters that would be of valuable use for the policy makers.

12. Technology transfer • Give proposals for technology/information communication of project results to scientists, extension workers and other stakeholders : Indicate possible adaptive research need. • Research findings will be published in journals. Research output will also be published in Veterinary Research News, which is a bulletin available for farmers as well as for extension workers in Sri Lanka.

13. Expected budget for the Project 1(a) Salaries and Wages 1(b) required equipment – Nil

14. Year 2010 1(c) Expendable Supplies 1(d) Travel and Fuel requirement

15. 1(e) other cost 1(f) Total Estimated project cost Rs. 325000.00

16. Year 2011 1(c) Expendable Supplies 1(d) Travel and Fuel requirement

17. 1(e) other cost 1(f) Total Estimated project cost Rs. 265000.00

18. Budget summary Total Estimated Project Cost Rs. 590000.00

19. Thank You !