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Intro to Adv 2019 - Session 3

Understanding the Customer and Consumer part.1

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Intro to Adv 2019 - Session 3

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  1. Introduction to Advertising Topic 3 Understanding the customer and consumer

  2. STP Process

  3. Segmentation & Targeting No company markets its product offering to the whole of the general public. Every product has to be have its own segment and target “Segmentation is the dividing the market into groups of people with similar needs” ~ Jim Blythe~ “Targeting is deciding which groups of customers are the best ones to aim for” ~ Jim Blythe~

  4. Segmentation

  5. Means of Segmentation

  6. Means of Segmentation • Demographic Segmentation

  7. Means of Segmentation • Psychographic Segmentation

  8. Means of Segmentation • Behavioral Segmentation

  9. Means of Segmentation City Geographic segmentation Country Area • Geographic Segmentation

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