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Engage with nGauge

Engage with nGauge. Your direct access to what is really being said about you. Social media – vox populi. Why is it important to monitor social media? The power of on-line conversations to recruit, involve or disaffect individuals is undisputed

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Engage with nGauge

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  1. Engage with nGauge Your direct access to what is really being said about you

  2. Social media – voxpopuli • Why is it important to monitor social media? • The power of on-line conversations to recruit, involve or disaffect individuals is undisputed • Understanding what is being said about your brand and your offering will enable you to • Make the most of messages and events that have ‘hit the mark’ • React appropriately to any negative issues • Know exactly where and how to respond to individuals and groups taking an active lead in shaping opinion about your brand • How do you monitor social media effectively? • Finding the most appropriate sites and sources • Cutting out noise (focusing on what is really important) • Instantly evaluating what is being said (instead of simply counting a number of mentions) • Looking at all the sources, not just three popular forums

  3. Making the most of social media • Focussing on what is important • Monitor a wide range of conversations • Find those that are making a difference • Intervene at the most effective junctions • And track changes in opinion over time • Select what interests you • Bespoke cleaning rules to cut out irrelevant ‘chatter’ • Keywords and concepts • Classify into meaningful categories (tone / sentiment / intent, etc.) • Base your actions and your communications on what people really think about your brand and your products

  4. web2insight nGauge approach Intelligent filtering thrudigital – Building Social Media

  5. Who is talking? • How important is one conversation compared with another? • The more often a topic appears, the more momentum the issue has, of course, but how to distinguish a lonesome blogger from a genuine influencer? • nGauge traces the number of active subscribers to any medium (blog / forum) and can assign a relevant weight to each based on the number of people who follow a given thread • How do you know where to find these people? • nGauge trawls the entire web looking at millions of conversations to find forums, blogs and websites with relevant content • We look at Facebook, Twitter, YouTube and the news websites, but they are only part of the story… • nGauge identifies the most important platforms for your dialogue

  6. nGauge listens, You understand • Finding, sorting and rating conversations by • Sentiment (positive, negative or neutral) • Topic (things, companies, and personalities) • Geography (locations mentioned or message origination) • Influence (visibility and following) • Reactivity (volume and influence of responses) • Intent (bespoke queries e.g. “is there an intent to purchase?”) • Brand perception (bespoke queries e.g. “is the brand perceived as risky or safe?”)

  7. What can nGauge deliver? • Brand audits • Feedback on specific communications • Visibility check • Monitoring and tracking and • Bespoke access to your data • Visual reporting • Topline and in-depth analysis • Tracking data (over time / wave-on-wave) • Flexible reporting frequencies • Live dashboards for your desktop with real-time feedback • Plus we store every single relevant conversation

  8. Auditing your brand How much, what, where

  9. What, where, who Monitoring and tracking

  10. What, who, when Bespoke dashboard

  11. Excellent value for money • Brand audits from £6,750 • Monthly monitor from £3,500 • Individual client dashboard from £4,500 per month (min. 3 months) • Other bespoke work more than welcome Barbara Alford Research Director web2insight barbara.alford@web2insight.com skype: barbara_alford MSN messenger: Use email address +44 (0)203 051 4101 +49 151 21 21 30 51 Contact us

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