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MY BACKGROUND

MY BACKGROUND. PORTRUSH SCOTLAND AUSTRALIA. ALIVE SURF SCHOOL. Longest running surf school in NI I took over in 2008 Applied strict rules for success Create a strong brand

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MY BACKGROUND

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  1. MY BACKGROUND • PORTRUSH • SCOTLAND • AUSTRALIA

  2. ALIVE SURF SCHOOL • Longest running surf school in NI • I took over in 2008 • Applied strict rules for success • Create a strong brand • Establish strong relationships; peers, local organisations (councils, NITB, outdoorni, CC&G etc etc), media – anyone who will benefit!

  3. PORTRUSH PASS • Concept; maximise all relationships • ‘One stop shop’ • Partners; who and why?

  4. MARKETING OF THE PASS • 14,000 printed • Everyone involved promoting each other!! • Accommodation providers • NITB, OutdoorNI, CC&G etc • Social Media • Paid advertising – whatsonni.com (most clicked ad)

  5. MIXED SUCCESS POSITIVE • Excellent media coverage • Excellent response from industry • Real terms financial success for some • Raised profile of North Coast Activity providers • Talking point – massive opportunity

  6. MIXED SUCCESS Negative • Some partners did better than others • Lack of awareness amongst accommodation providers • Better distribution needed – FINANCE! • Needs an App • More partners needed – accommodation?? Thoughts??

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