Presentation Techniques for Broadcasting

1. Presentation Techniques forBroadcasting

2. Learning outcomes • You will be able to describe what presentation techniques are • You will be able to describe the different roles of presenters • You will start to describe visual and verbal techniques in presentations

3. What do you think presentation techniques • Job interview • Meeting a family friend • Meeting your friend • Someone you fancy • Presenting over radio • Presenting over TV • How would these be different or would you present in the same way

4. The purpose • The purpose of many media products is to communicate information to an audience, but the way in which information is presented will affect the way the audience understands, or even wants to receive, that information. Depending on the context of the presentation, the same presentational technique might well have different effects. If a Radio 4 newsreader used slang during a news bulletin, it might well offend some of the audience. If the bulletin reader on Radio 1 did not use slang occasionally, the audience might be equally confused. Similarly, if a television news presenter wore a t-shirt and jeans, the audience would respond differently than if that presenter wore a formal suit, even though the information being delivered was the same.

5. The media • The media is heavily reliant on presenters to communicate information whether on television, radio, video, online, through voice-overs or in person. Presenters are needed for a wide range of programmes, including news and current affairs, magazine and consumer programmes, documentaries, quiz shows, chat shows and, of course, for reading announcements in between programmes. They come from an equally wide range of backgrounds. Many are trained and experienced journalists, some previously actors or comedians, whilst others became experts in a particular field before becoming programme presenters. This is, therefore, not a job that new entrants to the industry are likely to find themselves doing and, though there are notable exceptions, for most it is a job to work towards and prepare for throughout the early years of a career.

6. Different presentation roles • News presenter • Continuity announcer (http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2011/aug/19/continuity-announcers) • Broadcast journalist (different types) • Magazine programme presenter i.e. The one show, This morning. • Lifestyle programme presenter i.e. Homes under the hammer • Documentary presenter • DJ • Chat show host i.e Graham Norton. • Game show host

7. Visual techniques • dress and appearance • body language • physical gestures • movement • facial expressions • appropriateness to audience

8. Verbal techniques • Use of language and phrase structure • Breadth of vocabulary • Phrasing • Sentence structure • Use of paragraphs • paraphrasing • illustrative language • use of quotations • consistency • Catchphrases • Accent; tone of voice; pace of delivery; • Appropriateness to audience i.e. ABC1 or C2de or psychographics

9. Grading criteria D1: demonstrate thorough understanding of presentation roles and techniques with elucidated examples Again a compare and contrast is a good way of doing this, with examples to support your points

10. Task: You are going to be the teacher • You are going to have to prepare a presentation on the following so I want you in a group to separate the workload and research and analyse individually the following, which you will show to the class. • 1. Individually I want you to find out about your job role is and also what the programme type is. I want you to find out how they should present i.e. to fit the job. Write this up to present to the class. • 2. I want you to find two contrasting examples of that job roles, which includes clips you can analyse and show to the class i.e. a BBC journalist vs a GMTV journalist, or Chris Moyalsv’s Jeremy vine (BB2) • 3. Using the previous list analyse verbal and visual codes