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DEI 614 FINAL PROJECT

DEI 614 FINAL PROJECT. EDWARD ANASSAH, MELINDA POSS, HAIDI EL HAKIM & LAURA RANKIN. I lost my Keys!!!. What?. Radio Frequency Identification enabled sticker Smartphone Application Cloud Based Software. Why?. Repurposing an originally i ndustrial technology

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DEI 614 FINAL PROJECT

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  1. DEI 614 FINAL PROJECT • EDWARD ANASSAH, MELINDA POSS, HAIDI EL HAKIM & LAURA RANKIN

  2. I lost my Keys!!!

  3. What? • Radio Frequency Identification enabled sticker • Smartphone Application • Cloud Based Software

  4. Why? • Repurposing an originally industrial technology • The consumers we are targeting • already use their Smartphones for everything • Other products cannot offer what we can at such low prices

  5. Target Market

  6. Positioning Statement “For the technologically enabled user who is too busy to track all of their everyday essential items on their own. The Tac-Trakis a cloud based, application enabled sticker that through its physical and technological design makes your life easier.”

  7. Where? • Direct/ indirect distribution channels • Promotional Websitehttp://tac-trak.wix.com/tactrak • Infomercial • Big Box Stores

  8. How- Technology Specs • Cloud based • Radio Frequency Identification • QR code (packaging) • Smartphone Application

  9. User Experience DOWNLOAD ACTIVATE PACKAGING NAME/ACTIVATE TACS

  10. LOCATE! MAP VIEW! SPECIFIC LOCATION VIEW!

  11. Promotional Activities • Infomercial • Electronic Media • Sales Promotions • Campaign

  12. In those moments when you’re racing • to get to work, slept in, only have 5 minutes • to finish a report, shower, get dressed, pack a lunch, • catch the elevator, scrape the car, and… • you can’t find your keys! • When your STUFF is nowhere to befound, • we help you find your S****.

  13. evolution • DESIGN • CO-BRANDING • HIGHER END PRODUCT

  14. Slogan “Helping you find your S****, when your STUFF is no where to be found”

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