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The Role of Social Media in Marketing: Insights from Maslow's Hierarchy of Needs

This article explores the essential role social media plays in modern marketing strategies and internet presence. It examines Abraham Maslow's five basic needs and how both consumers and businesses can benefit from social media. The discussion highlights the strengths and weaknesses of social media, including the rapid spread of rumors and the potential loss of identity. Additionally, it addresses how social media can be used for news dissemination, promotion, and maintaining relevance while fulfilling consumer needs effectively and improving search engine rankings.

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The Role of Social Media in Marketing: Insights from Maslow's Hierarchy of Needs

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Presentation Transcript

  1. Topic 1 Social media

  2. De rol van social media in Marketing & internetstrategie • De vijf basisbehoeften van Abraham Maslow • Consumenten en bedrijven profiteren van social media

  3. Sterke en zwakke kanten van social media Sterke Kanten Zwakke Kanten Kritiek geven Geruchten snel verspreiden die niet waar zijn Identiteit weggeven • Verspreiden van nieuws • Reclame maken/promoten • Actueel blijven • Eenvoudigere manier aan basisbehoeftes voldoen • Scoren goed in zoekmachines (google)

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