Asset Mapping: Locating the Gifts in Your Community Holly DeBlois Nicole LaPointe Empowering Communities Through Access to Information and Training Module #4 September 2003
Overview • Definition • Importance • “How to” • Littleton case study • Sources and resources
Definition Asset Mapping The process of cataloging the resources of a community. Asset Mapping Pioneers: John Kretzmann and John McKnight (Asset-Based Community Development Institute)
Individual Resources • Every single individual • Individual skills • Computer, child care, painting, home repair • Community skills • Scout troop, church supper, political campaign • Enterprising skills and interests • Teaching, sales and marketing
Association Resources • Formal or informal group of community members working together • Church Women’s or Men’s Club • PTA • SCORE (Senior Core of Retired Executives) • Assets • Activities/services/funding provided to comm. • Communication channel • Future opportunities
Institutional Resources • Formal, structured organization that typically does not rely on volunteers • School • Hospital • Assets • Employees (pd time to do community svc.) • Facilities/services (space, copying) • Volunteer/learning opportunities (school to work program)
Economic Resources • Dollars generated by local and regional activity • # and/or % employees hired locally • % and/or $ of supplies & service bought locally
Importance of Asset Mapping Asset Mapping
Importance of Asset Mapping (cont) • Create awareness of local resources • Use resources in health improvement activities • Recognize and value the gifts within a community
How to Map Community Assets • Step 1: Define your community • Specific population: elderly, disabled, youth • Geographic boundary • Faith, ethnic, racial community
How to Map Community Assets (cont) • Step 2: Define what you want to do with the information collected. • Examples: • Create community resource guide • Create a searchable database of community resources to tap for a health initiative • Link individuals with paid/volunteer opportunities
How to Map Community Assets (cont) • Step 3: Select what assets you want to identify. • What skills do you need to identify? • Start with pre-existing asset inventory tool • Add and delete skills • Keep focused on what you will do with this information.
How to Map Community Assets (cont) • Step 4: Identify if an asset mapping activity has been done previously in your community (ex. United Way Assessment). • How recent is it? • Will it provide the information you are looking for? • What did or did not work well?
How to Map Community Assets (cont) • Step 5: Develop plan to collect the information. • When do you need the data? • What methods will you use to collect the info? • What resources (people, copying, database creation and entry, facilitators) do you need to collect the info? • Who is going to do what and by when?
Existing Information Resources in Your Community • Chamber of Commerce • Phone Book • The Internet • Local Newspaper • Previous Inventories (ex. United Way)
Information Collection Tips • Ask advise of target population • Think outside the box • Web / Email Surveys • Newspaper inserts • PDA / Laptops • Church Supper • Think Ahead • If your goal is to build a data base, use a method whereby information is entered and collected simultaneously. Ex: access data base
How to Map Community Assets (cont) • Step 6: Map the assets of your community • Use town map & color-coded push pins • Use GIS Mapping software to create a map • Example: mapping recreational assets • Get community map and use push pins or color-code available recreation facilities, such as: play grounds, parks, ice rink, skate board parks, etc. • Create a booklet of community recreational facilities.
How to Map Community Assets (cont) • Step 7: Evaluate your process and results • Process: what worked well and what did not • How many completed? • Did you reach your target population? • Outcome: • Able to create final product? • Benefits derived? • Number of individuals mapped • Grant money received
Littleton Model Community Project Nicole LaPointe, Project Director Funded Through UNH Institute on Disability and the NH Department of Health and Human Services
Partners in Planning • Identified efforts that dovetail with LMCP interests • Identified associations for networking • Found the ‘experts’ in the community
Project Goals • Improve access to town and public facilities • Improve access to services and assistive technology • Increase Employment Opportunities • Increase Leadership and Volunteer Opportunities
Improving access • Identify town resources • Inventory business that are accessible • Work to create accessible public places • Increase access to services and assistive technology.
Increase Employment and Volunteerism • Identify businesses that employ or would like to employ older adults or people with disabilities • Identify organizations that rely on volunteers • Identify people who want to work, their skills, and interests
Sources and Resources • Community tool box website • http://ctb.lsi.ukans.edu/tools/EN/section_1043.htm, Chapter Three, Section 8 • assessing community needs and resources • Asset-Based Community Development Institute • Institute started by John Kretzmann and John McKnight contains publications and workbooks about asset mapping and the larger concept of asset-based community development. • http://www.northwestern.edu/ipr/abcd.html
Sources and Resources • Center for Applied Rural Innovation (University of Nebraska) • Vitalizing Community: Building on Assets and Mobilizing for Collective Action • Facilitation Guide • Workbook presents step-by-step guide to preparing for and hosting an asset mapping effort. • http://cari.unl.edu/facilitatorguide.pdf • Community Guide • Workbook for community participants in an asset mapping effort. • http://cari.unl.edu/communityguide.pdf
Summary • Communities have lots of assets to capitalize on • individual, associational, institutional, economic • Asset Mapping is a helpful technique to identifying and USING a community’s existing resources to cause change.
Holly DeBlois Research Associate NH Institute for Health Policy & Practice 103 Pettee Hall University of New Hampshire Durham, NH 03820 Ph: (603) 740-1946 Fax (603) 862-4457 Email: email@example.com Emp. Comm. Website: www.nhhealthpolicyinstitute.unh.edu/EPC.html Nicole LaPointe Project Director Littleton Model Communities Project North Country Health Consortium 646 Union St., Suite 400 Littleton, NH 03561 Ph: (603) 444-3996 ext 27 Email: firstname.lastname@example.org