Special Event Promotions

1. Special Event Promotions …and How They Can Benefit You www.pmpsales.com

2. Drawings • Coupons • Freebies • Loss Leaders • Prizes • Rebates Marketing communication is employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability

3. Presidents Day • Memorial Day • Clearance Sale • Customer Appreciation • 0% Financing until 2015 General promotions are based around holidays, annual events, or specific offers.

4. Run a promotion so strong that it actually achieves the objectives for which you’re going! Kick it up a notch!

5. Extreme Themes MOVING SALE RETIREMENT SALE • Run for a longer period of time (30-90 days) RESTRUCTURING SALE • Designed to be used less frequently than regular promotions INVENTORY REDUCTION What makes these Special Event Promotions different than regular promotions?

6. Benefit #1 Provides an instant boost in revenue. Doubles (sometimes triples) average volume for up to twelve weeks. What benefits do these promotions give to furniture retailers?

7. Benefit #1 Instant boost in revenue Benefit #2 You and your sales staff improve closing rates by learning new powerful selling techniques What benefits do these promotions give to furniture retailers?

8. Benefit #1 Instant boost in revenue Benefit #3 Maximize your advertising dollars by learning effective advertising tactics and strategies Benefit #2 Learn powerful selling techniques What benefits do these promotions give to furniture retailers?

9. Benefit #1 Instant boost in revenue Proven methods that stimulate psychological responses in consumers Benefit #2 Learn powerful selling techniques • Timing • Colors • Phrases • Elements • Style • Unconventional Media Outlets Benefit #3 Maximize advertising What benefits do these promotions give to furniture retailers?

10. Benefit #1 Instant boost in revenue Maximize effectiveness of all types of advertising Benefit #2 Learn powerful selling techniques • Direct Mail • Newspaper • Mobile Billboards • Sign Walkers • Road Signs • Circulars • TV & Radio Benefit #3 Maximize advertising What benefits do these promotions give to furniture retailers?

11. Benefit #1 Instant boost in revenue Get DIGITAL! Benefit #2 Learn powerful selling techniques • Eblasts • Landing Pages • Online ads • Online press releases • Blogs • Facebook Benefit #3 Maximize advertising What benefits do these promotions give to furniture retailers?

12. Benefit #1 Instant boost in revenue Benefit #4 Move stale inventory, introduce new vendors and categories, have your showroom filled with fresh merchandise Benefit #2 Learn powerful selling techniques Benefit #3 Maximize advertising What benefits do these promotions give to furniture retailers?

13. Benefit #1 Instant boost in revenue Benefit #5 Learn how to increase volume without sacrificing your margin Benefit #2 Learn powerful selling techniques Benefit #3 Effective advertising Benefit #4 Fresh merchandise What benefits do these promotions give to furniture retailers?

14. Benefit #1 Instant boost in revenue Benefit #6 Pay off old bills, and get current with your vendors and overhead Benefit #2 Learn powerful selling techniques Benefit #3 Effective advertising Benefit #4 Fresh merchandise Benefit #5 Maintain your margin What benefits do these promotions give to furniture retailers?

15. 1. A specifically tailored plan of action for your store in its current situation • Objective and Goals • Time Period • Theme • Budget What’s involved with this type of “Special Event” promotion?

16. 1. Plan of action 2. Professional, experienced, and talented salespeople • Event Manager • Sales Personnel • Office & Delivery Staff What’s involved with this type of “Special Event” promotion?

17. 1. Plan of action 3. Comprehensive advertising campaign 2. Salespeople • Budget 7-9% • Results evaluated and campaign adjusted accordingly on a weekly basis What’s involved with this type of “Special Event” promotion?

18. 1. Plan of action 4. Customized merchandising plan 2. Salespeople 3. Advertising • Suggestions on augmentation • 75 years of combined retail experience • Advantage of current perspective What’s involved with this type of “Special Event” promotion?

19. 1. Plan of action 5. Exciting showroom atmosphere with sense of urgency 2. Salespeople 3. Advertising 4. Merchandising • Merchandise display • Music • Banners, Window Signs, Pennants, Interior Signs, etc. • Freebies (hot dogs, popcorn, balloons, etc.) What’s involved with this type of “Special Event” promotion?

20. 1. Plan of action 6. Tracking results – Reporting sale progress and profitability 2. Salespeople 3. Advertising 4. Merchandising 5. Atmosphere • Daily Sales • Weekly Volume • Sale-to-Date Volume • Commissions • Overhead P&L • Advertising P&L What’s involved with this type of “Special Event” promotion?

21. Stores in Trouble: • Can’t pay their bills on time • Floor displays are looking old and worn • Cut their advertising budget • Owner is putting in personal money to keep the business going • Facing eviction • Competition is killing them • Have huge overhead costs and dwindling sales • Losing key people • Tired of making excuses to customers and creditors • Owner hasn’t taken a paycheck in a while • Stress is affecting their personal life, taking time away from their family Who should hire a promotion specialist to run this type of promotion?

22. Stores Not in Trouble: • Completely clear out old, unwanted inventory to make room for factory-fresh best-sellers • Raise cash to pay off vendors and purchase newer and more appropriate selection • Expose their name and become the number-one retailer that meets the demands of their community • Rebrand their image and expand their market share • Close a warehouse or convert it to a clearance center • Restructure their business operations to reduce overhead costs • Learn effective advertising techniques • Retrain or Recruit successful salespeople Who should hire a promotion specialist to run this type of promotion?

23. Either way, it’s not a good ideato run it yourself. • It’s retailing at mach speed • Takes intense focus and coordination • Can create a lot of stress if you’re juggling other responsibilities at the same time Who should hire a promotion specialist to run this type of promotion?

24. Promotional Companies exist to run promotions. • A good promotional company is efficient, professionally managed, knows what needs to be done and how to do it • Hire a promoter for much the same reason you would hire a realtor to sell your house • If you had chest pains, you would call a doctor. Who should hire a promotion specialist to run this type of promotion?

25. A successful promotion willpay for itself. • Most promotions will double or triple your sales volume, but not your expenses • Promotions can be financed – the promotional company uses its own credit lines to purchase advertising and merchandise for the promotion How much will it cost?

26. When a retailer incorporates one or two strong Special Event Promotions into their annual advertising campaign, they are: Presented by • Maintaining the health of their store • Staying current on accomplishing their goals • Able to keep up with the trends and easily satisfy your customers • Able to have more time with family, peace of mind, known by the community, etc. The Most Trusted Furniture Promotion Company for Over 25 Years Sound too extravagant?We think not.

27. Thank You Stick around to ask your questions www.pmpsales.com