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Grassroots and PAC Fundraising

Grassroots and PAC Fundraising. Plan to Win. Political and Legislative strength lies in our ability to organize grassroots advocates. This is not a creation of new political programs Combined all of our grassroots efforts into one plan so we can maximize our success.

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Grassroots and PAC Fundraising

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  1. Grassroots and PAC Fundraising

  2. Plan to Win • Political and Legislative strength lies in our ability to organize grassroots advocates. • This is not a creation of new political programs • Combined all of our grassroots efforts into one plan so we can maximize our success.

  3. Three Main Priorities for Credit Unions • Grassroots • Political Action • Communications

  4. Grassroots • Attend meetings with elected officials and plan to attend GA conferences and other legislative events. • Project Zip Code • Assign a political liaison • Respond to League initiated Action Alerts (Send them to staffand volunteers and ask them to respond)

  5. Political Action Priorities • Sign and return credit union’s permission agreement. • Know you PAC Goal • Tell the league if you are willing to communicate on political issues • Get involved and become a key contact

  6. Communications • Regular communication on issues and advocacy • Engage in social media, and make political issues a part of it. • Find Earned Media Opportunities • Identify positive stories about CUs

  7. Where do chapters fit in? • Host a legislative night with your local lawmakers. • Provide your chapters with updates on key legislation that deals with credit unions • Sign up on our league website to receive communications from the league. (www.LSCUactioncenter.com) • Become involved in fundraising for the LSCU PACs.

  8. PAC Fundraising

  9. Why Contribute to the PAC? • Contributions to candidates are an expected and integral part of Political and Legislative Advocacy. • Gives credit unions the strength in the political arena so we successful in the legislative arena • Put simply, allows the league to contribute to candidates who are friendly to the credit union movement

  10. What are the league’s PACs? • LSCU FEDPAC • Alabama Credit Union Legislative Action Council (ACULAC) • Florida Credit Union Political Action Committee (CUPAC) • Separately funded. Funds from one PAC cannot be used by the other PAC.

  11. How can chapters raise PAC money? • Host special events (golf tournament, hunts, etc.) • Chapter Night Raffle • Candy bar sales • Charity Match Program • Get chapter credit unions involved in LSCU PAC programs

  12. LSCU Governmental Affairs Staff Alabama Florida Jared Ross Director of Legislative Affairs 866.231.0545 ext. 1012 jared.ross@lscu.coop Andy Gonzalez PAC & Grassroots Coordinator 866.231.054, ext. 1010 andrew.gonzalez@lscu.coop Will McCarty SVP, Governmental Affairs 866.231.0545, ext. 2137 will.mccarty@lscu.coop Jason Cochran Director of Legislative Affairs 866.231.0545, ext. 2159 jason.cochran@lscu.coop Blake Westbrook PAC & Grassroots Coordinator 866.231.0545, ext. 2164 blake.westbrook@lscu.coop

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