1. Barriers for Marketing Managers www.hndassignments.co.uk

2. Main Barriers that the Marketing Manager of Hilfiger has Faced • Barriers are required to be focused for the change in the marketing plan in an effective manner. • There are any barriers that the marketing manager use to face during the business operations . The are as below: • Confusion in setting the objectives, strategies for implementation and the appropriate tactics for the accomplishment of the objectives • The Isolating marketing in terms of making the market planning without considering the requirement of the market www.hndassignments.co.uk

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4. Main Barriers that the Marketing Manager of Hilfiger has Faced • Lack of understanding the cultural preferences in the market planning • Lack of understanding the marketing function and the concept as per the requirement of the market for expansion • Lack of team approach www.hndassignments.co.uk

5. Main Barriers that the Marketing Manager of Hilfiger has Faced • Lack of the skilled local staffs to understand cultural preference • Lack of market analysis for the effective business operations with the change in the market planning • Lack of the systematic approach • Lack of the prioritisation of the objectives gives rise to the confusion in meeting the objectives with priority as per the requirement of the business www.hndassignments.co.uk

6. Main Barriers that the Marketing Manager of Hilfiger has Faced • The Hilfiger case study is based on the barrier fact of lack in understanding the cultural preference of the customers of the international market for expansion. • The other barrier as pet the case study is the lack of the usage of the proper distribution channel for the proper establishment of the brand name • At the initial stage, the marketing manager has faced the problem to attract the European customers based on the US brand value in a negative aspect • As per the European customers rather than the US brand value, the brand value of the France and the Italy cloths are perceived as superior by them www.hndassignments.co.uk

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8. Strategies used by Hilfiger to overcome the barriers • To overcome the barriers that the marketing manager of Hilfiger has faced, he has intended to take some important measures • The marketing manager has planned to change the switch the products to wool sweaters as per the preference and the tastes of the European customers • The cultural aspect has been given preference by the marketing manager www.hndassignments.co.uk

9. Strategies used by Hilfiger to overcome the barriers • Recruitment of the local skilled staffs also is the important strategy or tactic should be used by the managers during the international market expansion • The marketing managers has planned to establish the designing team with 30 staffs with 30 different nationalists to get the different flavours and the tastes preferences of the customers • The product diversification has been given preference www.hndassignments.co.uk

10. Strategies used by Hilfiger to overcome the barriers • The marketing manager also has taken the step to implement the celebrity endorsement with the help of the renowned actors and actress to make the products offered by the company acceptable to the new market • It was required to be done to change the purchasing behaviour of the customers with the help of the celebrity endorsement • Distribution strategy he has planned for the department store strategy to reach the mass population www.hndassignments.co.uk

11. Strategies used by Hilfiger to overcome the barriers • For Asian countries, they have preferred for the licensing agreement as the entry mode • It was required to change the negative reactions into the positive reaction to be offered by the customers during the market expansion . Therefore, the requirement to give the customer preference can be treated as the crucial way to overcome the barriers during the expansion www.hndassignments.co.uk

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