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ECS System Product Sales Guide May 2008

ECS System Product Sales Guide May 2008. BU1 Channel PM dept. ECS System Product Line. AIO ( A ll I n O ne). SFF ( S mall F orm F actor). L6 Bare bone. Business model. Naming rule. Roadmap. High Level. AiO AK300 NV MCP7A. 3L SFF MB200 Intel G41. 3L SFF MD300 NV MCP 7A.

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ECS System Product Sales Guide May 2008

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  1. ECS System Product Sales GuideMay 2008 BU1 Channel PM dept.

  2. ECSSystemProduct Line • AIO (All In One) • SFF (Small Form Factor) • L6 Bare bone

  3. Business model

  4. Naming rule

  5. Roadmap High Level AiO AK300 NV MCP7A 3LSFF MB200 Intel G41 3L SFF MD300 NV MCP 7A 3L SFF MD100 Intel Atom Entry L6 UVPC358 GS7610

  6. AIO

  7. Photo Front Back

  8. Photo ODD USB x2 Headphone MIC in

  9. Key feature • CUP: • Support Intel Core 2 Duo/Quad Processor • FSB800/1066/1333MH(65W) • Chipset: NV MCP7A • Memory: • Supports DDR2; up to 667/800 MT/sec • 2 x SO DIMM Socket • Video: • 22" wide screen LCD • Support external Graphic Card (MXM Type II)Gen.2 (optional) • Audio: • High Definition Audio (with support Vista Home Premium) • 5W x 2 Speaker

  10. Key Feature • ODD slim type • LAN: • Giga LAN on board • Wireless LAN 802.11a/b/g/n (optional via mini-card) • 5 in 1 card reader (SD/SDHC/MMC/MS/MS Pro) • 1.3M Webcam • OS support Windows XP SP3 MCE, Vista SP1 Home Basic/Home Premium/Business/Ultimate • Dimension: 550W x 450H x 70D (foot not included) • Weight: EST. 12kg (22"W) • Acoustic: Maxpower 35dB / Silent key 28dB

  11. Dell XPS One Dell XPS One Gateway One Gateway One Apple iMAC Apple iMAC ECS Fusion ECS Fusion CPU CPU Intel Core 2 Duo E4500 Intel Core 2 Duo E4500 Intel Core 2 Duo T5250 Intel Core 2 Duo T5250 Intel Core 2 Duo T7700 Intel Core 2 Duo T7700 Intel Core 2 Duo E Intel Core 2 Duo E - - series series Intel GM965 Express Intel GM965 Express Intel GM965 Express Intel GM965 Express Chipset Chipset Intel G33 Express chipset Intel G33 Express chipset NV MCP7A NV MCP7A chipset chipset chipset chipset 23.2" W x 16.5" H x 8.7" D 23.2" W x 16.5" H x 8.7" D 17.5 17.5 ” ” H, 18.3 H, 18.3 ” ” W, 3.5 W, 3.5 ” ” D D 18.5 18.5 ” ” H x 19.1 H x 19.1 ” ” W x 7.4 W x 7.4 ” ” D D Dimension Dimension (590mm x 420mm x 220mm) (590mm x 420mm x 220mm) (445mm x 465mm x 89mm) (445mm x 465mm x 89mm) (469mm x 485mm x 189mm (469mm x 485mm x 189mm 550mm x 350mm x 70mm 550mm x 350mm x 70mm 22" Widescreen LCD 22" Widescreen LCD Monitor Monitor 20" Widescreen LCD 20" Widescreen LCD 19" Widescreen LCD 19" Widescreen LCD 20~24" Widescreen LCD 20~24" Widescreen LCD MB F/F MB F/F Proprietary Proprietary Proprietary Proprietary Proprietary Proprietary Proprietary Proprietary 2GB DDR2 SDRAM 2GB DDR2 SDRAM - - 2 2 2GB DDR2 SDRAM 2GB DDR2 SDRAM - - 2 2 1GB DDR2 SDRAM 1GB DDR2 SDRAM - - 2 SO 2 SO - - Memory Memory DDR2 x 2, SO DDR2 x 2, SO - - DIMMS DIMMS DIMMs DIMMs DIMMs DIMMs DIMMs DIMMs Integrated UMA w/ Hybrid Integrated UMA w/ Hybrid Integrated UMA / MXM gfx Integrated UMA / MXM gfx Integrated UMA / Integrated UMA / Integrated UMA / Integrated UMA / SLI SLI /ATI /ATI Graphics Graphics ATI Mobility ATI Mobility ATI Mobility Radeon ATI Mobility Radeon 2600 2600 Mobility Radeon Mobility Radeon HD X2400 HD X2400 MXM Type MXM Type - - II (NV/ATI) II (NV/ATI) Radeon Radeon 2600XT 2600XT Pro Pro Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Gb Ethernet / Bluetooth Net Working Net Working Wi Wi - - Fi (802.11 a/b/g/n) Fi (802.11 a/b/g/n) Wi Wi - - Fi (802.11 a/b/g/n) Fi (802.11 a/b/g/n) Wi Wi - - Fi (802.11 a/b/g/n) Fi (802.11 a/b/g/n) Wi Wi - - Fi (802.11 a/b/g/n) Fi (802.11 a/b/g/n) HDD HDD 3.5 3.5 ” ” 250GB4 SATA HD 250GB4 SATA HD 3.5 3.5 ” ” 320GB4 SATA HD 320GB4 SATA HD 3.5 3.5 ” ” 250GB4 SATA HD 250GB4 SATA HD 3.5" SATA HDD 3.5" SATA HDD ODD ODD 16X Slot in (DVD+/ 16X Slot in (DVD+/ - - RW) RW) 16X Slot in (DVD+/ 16X Slot in (DVD+/ - - RW) RW) 16X Slot in (DVD+/ 16X Slot in (DVD+/ - - RW) RW) Slim Slot Slim Slot - - in ODD in ODD KB & MS KB & MS RF mouse & Keyboard RF mouse & Keyboard RF mouse & Keyboard RF mouse & Keyboard USB mouse & Keyboard USB mouse & Keyboard USB mouse & keyboard USB mouse & keyboard Hybrid NTSC/ISDB Hybrid NTSC/ISDB - - T + T + Hybrid NTSC/ISDB DVB-T/ATSC TV Tuner - T + Hybrid ATSC/NTSC TV Hybrid ATSC/NTSC TV TV Tuner TV Tuner N/A N/A BCAS (Japan) TV BCAS (Japan) TV BCAS (Japan) TV Tuner Tuner Tuner Tuner Tuner Remote Remote Media Center Remote Media Center Remote Media Center Remote Media Center Remote Media Center Remote Media Center Remote Apple proprietary remote Apple proprietary remote Control Control Control Control Control Control Control Control Card Reader Card Reader 8 8 - - in in - - 1 Media Card Reader 1 Media Card Reader 5 5 - - in in - - 1 Media Card Reader 1 Media Card Reader 8 8 - - in in - - 1 Media Reader 1 Media Reader 5 5 - - in in - - 1 Media Card Reader 1 Media Card Reader (HD) Audio and 10W (HD) Audio and 10W NXT Sound technology NXT Sound technology (HD) Audio and 24W (HD) Audio and 24W (HD) Audio and 5W (HD) Audio and 5W Speaker Speaker Speakers Speakers speakers speakers Speakers Speakers speakers speakers USB : 3 on chassis; 2 on USB : 3 on chassis; 2 on 2 x Front 2 x Front USB Access USB Access USB : 4 front, 2 back USB : 4 front, 2 back USB : 3 chassis USB : 3 chassis keyboard keyboard 4 x Rear 4 x Rear Web Cam Web Cam 2.0M 2.0M WebCam WebCam w/Mic w/Mic 1.3M 1.3M WebCam WebCam w/Mic w/Mic 1.3M 1.3M WebCam WebCam w/Mic w/Mic Integrated 200W/250W Integrated 200W/250W Integrated internal 200W Integrated internal 200W Integrated 200W PSU / 24 Integrated 200W PSU / 24 ” ” Power Supply Power Supply 180 watt AC adapter 180 watt AC adapter PSU PSU PSU PSU 280W 280W Starting <$999 Starting <$999 Price Price Start from US$1499 Start from US$1499 Start from US$1499 Start from US$1499 Start from US$1199 Start from US$1199 ECS AiO Advantages 21.7”W x 13.8” H x 2.8”D

  12. Dimensions - Front 522mm 475.5mm 416mm 330mm

  13. Dimensions- Side 71.1mm 211mm 106mm

  14. System Layout

  15. Modular Expansions • Easy access to all upgradeable parts • Standard DT components: • Intel LGA775 CPU (AMD AM2+, TBD) • 3.5” HDD • So-DIMM Memory modules • MXM Type-II module ODD HDD MXM CPU Memory PCIE PSU TV-tuner

  16. 10.84 CFM 1.60 CFM 3.53 CFM 8.98 CFM Flow Field 7.38 CFM Fig.2-2 HDD side 7.31 CFM Hot air FIG.2-3 MB Side View Cooling air FIG.2-1 Back View

  17. Project status • EVT: A3 (NOW) • DTV: July/B • PVT: Aug./B • MP: Aug./E

  18. 3L Small Form Factor (SFF)

  19. Square Power Button-Black

  20. Photo

  21. Photo

  22. Photo

  23. Photo

  24. Small Form Factor Market Outlook • Due to Integration of component is getting higher and higherperformance SFF system is now becoming possible. • Power Reduction in many key components (including Processor, graphics, and others) make quieter SFF PC possible. • Branded PC companies continues to promote SFF PC makes SFF more visible in the market.

  25. Market Opportunity • SFF provides more freedom compare to NB • Monitor size, keyboard, mouse, speaker • SFF PC save more desk top space compare to current tower PC • SFF PC price and performance level is getting closer to Desktop PC • People wants Entry PC with enough Performance • People prefer small and stylish PC to save more space compare to current tower PC

  26. ECS Small Form Factor Advantages • Low Power Consumption • Low Noise • Affordable Price • Stylish Outlook • Cable less Design • Easy Assembly • Better Air flow • Lower Acoustic • Upgradable Design

  27. Product Segmentation Highperformance Complete System 550 USD* Low cost Complete System 250 USD* *Price does not including OS

  28. Key Feature NV MCP7A • First Small Form Factor to support DX10 • First Small Form Factor to support MXM • Supports DT Processor up to 65Watt • Supports DT HD up to 1 TB or more • Supports HDMI or DVI with HDCP • Full HD Playback • Windows Vista Premium Logo Ready

  29. System Specification • CPU- Intel Core 2 Duo, Core 2, and Celeron CPU (up to 65 Watt) • Chip Set- MCP 7A • Graphics- Build in MCP7A with Direct X 10 support • HDD – 3.5”SATA II HDD • DRAM- 2 DIMM up to 2GB • ODD – Slim DVD-RW slot in type • OS- Windows Vista, Linux • Certification- CE, FCC, Windows Vista Home Premium logo ready • Graphics Upgrade- by Nvidia MXM Module (Only supports 35 watt CPU) • Expansion- 2x mini PCIE, supports TV-tuner, and WiFi (802.11a/g/n) • Dimension 270mm(H)* 200mm(D)* 60mm(W)

  30. Front Panel

  31. Rear I/O

  32. Competitor Analysis ** Suggest Retail

  33. Introducing SFF LC • When Atom processor meets Small Format Factor PC= ECS Low Cost SFF

  34. Key Feature Intel 945GC • Small Form Factor with Atom Processor • Low Power Consumption • Low Noise • Supports DT HD up to 1 TB or more • Supports Slim Tray DVD Supermulti • Low Power Consumption • Working on a 65Watt Power Adaptor

  35. System Specification • CPU- Intel Atom Processor, Single Core/Dual Core (up to 8 Watt) • Chip Set- Intel 945GC+ICH7 • Graphics- Build in GMA950 Graphics • HDD – 3.5”SATA II HDD • DRAM- 2 SoDIMM up to 2GB • ODD – Slim DVD Supermulti Tray type • OS- Windows Vista • Certification- CE, FCC, Windows Vista Home Basic logo ready • Expansion- 1x mini PCIE • Dimension 270mm(H)* 200mm(D)* 60mm(W)

  36. Front Panel

  37. Rear I/O

  38. Competitor Analysis

  39. ASUS EBOX

  40. ASUS EBOX

  41. MSI Wind PC

  42. MSI Wind PC

  43. Project status MCP7A • DVT: A4-1 (NOW) A4-2 July/B • PVT: A5 Aug./B • MP: Aug./E Dimondville • EVT:A3 June/B • DVT: A4 July/M • PVT: A5 Aug./M • MP: Aug./E

  44. L6 Barebone • More than just Barebone • Inside : - Chassis + PSU - Motherboard - CPU + cooler - DDR memory • For upgrade market, non-technical user Competitor barebone EXTRA ! Low cost PC

  45. L6 Barebone To become PC, only need HDD and ODD Full PC + = HDD ODD ECS L6 Easy upgrade from old PC

  46. Specification

  47. THANKS

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