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Information Architecture

Information Architecture. Creating well structured, usable sites. IA and Usability. a structure of pages, content and features reflecting user needs and business requirements Purpose of IA and Usability work

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Information Architecture

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  1. Information Architecture Creating well structured, usable sites.

  2. IA and Usability • a structure of pages, content and features reflecting user needs and business requirements Purpose of IA and Usability work • to ensure a website is constructed and designed in such a way to fulfil its objectives (user & business)

  3. Benefits of IA and Usability • Scalable • Allow for changes or additions without affecting the entire site • Usable • Intuitive navigation, concise & consistent terminology, user oriented language & labelling • Accessible • People with disabilities (visual) can ‘read’ a site

  4. IA Activities • Requirement analysis • Statistical usage analysis • Competitor review • Site Content audit • Stakeholder workshops • User Focus Groups • Card sorting • Broadcast e-mail survey (Kano Analysis) • User Persona / Scenario development • Wire-frames • Site-map • Recommendations report • Sample Design concept • Usability testing (lab)

  5. Who are your Users • Analyse statistics & analytics • Analyse search engine usage • Identify user paths • Identify User Personas • Focus on delivering relevant information and value to users

  6. Analytics

  7. User Paths User Paths Analysis

  8. User Paths Channel Navigation

  9. Mary Stone Age: 19 Education: Studying Humanities at Sydney University Internet connection: ADSL Location: inner Sydney CBD Computing and Web experience: Mary has been using the web since primary school and is quite familiar with general navigation and has no trouble finding university related content. On average she spends 3 hours per day on the internet (at home and university), which includes researching assignments as well as using social networking sites to socialise. Contacting friends using Facebook is an important part of Mary’s day, so she regularly signs in to her account to check for messages and updates. To her, it is the equivalent to checking her mobile phone for messages. Mary does not feel she is at risk of credit card fraud online, and regularly uses transactional sites such as eBay and Amazon, to purchase books and other personal items. Persona Development • User Personas

  10. Card Sorting - Sitemap

  11. Card Sorting - Sitemap

  12. Usability • Easy-to-use navigation • Clear labelling (user oriented) • Supportive design • Clear calls-to-action • Accessible site

  13. IA and Design • Great websites offer well structured IA and creative, usable Design • Great websites are not only redesigned but continuously improved

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