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Advances in Technology for Treatment Providers

Advances in Technology for Treatment Providers Renee Menkova Agenda Opening statements Collaboration Web Marketing Social Media Closing statements Q & A About Me Professional: Director of Internet Strategy at Rasmussen since 2004

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Advances in Technology for Treatment Providers

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  1. Advances in Technology for Treatment Providers Renee Menkova

  2. Agenda • Opening statements • Collaboration • Web Marketing • Social Media • Closing statements • Q & A

  3. About Me Professional: • Director of Internet Strategy at Rasmussen since 2004 • Founding Board of Director, Programming, for doterati • Board of Directors, Small Business Advisory Board Council Areas of Focus: • Search Engine Marketing • Social Media / Web 2.0 • Search Engine Optimization • Pay Per Click • Paid Inclusion • Ad Networks • Multi-variant testing

  4. About Rasmussen College • 17 Campuses and Online Programs • Online Internet Marketing degree

  5. Pop Quiz • Who is here to learn how to collaborate online? • Who is here to learn how to drive new clients? • Who is here for another reason?

  6. Collaboration • Is there a need to collaborate? • What are the tools available to me? • What are the different ways to use the tools?

  7. Nings • Create your own social networking community. • Can be by invite only or open to the public. • Allows you to upload files, have discussions on current topics, and build a community.

  8. For Clients and for Professional Development I clicked on the first community called TSN Recovery.

  9. TSN Recovery Network

  10. Free Tools! Google Applications

  11. Google Docs, Google Sites &Video Google Docs, Google Sites and Google Video • Web apps for documents, spreadsheets, presentations, sites and video improve collaboration. • Work together on documents, even in real-time, without the hassle of attachments. • Helps you securely share between Windows, Mac and Linux with coworkers and contacts. • Quickly build team sites and portals where everyone can contribute and learn.

  12. Google Groups

  13. Google Groups

  14. Google Docs

  15. Share Articles with Knol

  16. White Boarding

  17. Web Marketing: Driving New Business

  18. Do Searches Like You’re a Client

  19. Do Searches as if you were a Client • Request to be added to all websites that list Treatment Centers

  20. Using Keywords with Location Modifier

  21. Using Affiliates to Drive Visitors

  22. Use Affiliates When You Can

  23. Web Marketing • Keyword Research • On-Page SEO • Off-Page SEO • Social Media

  24. You Have a Site – Now What? • Planning Your Online Marketing Campaign • Budget Allocation • % of Marketing Budget • Industry Standard – 15% growing to 25 – 30% in next five years. • Goals – Specific and Measurable • Increase Traffic? Increase Conversion? • Scope • Organic SEO, PPC, Redesign, etc… • Tracking and Analysis • Reporting Protocol (Analysis) • Off-site reporting (phone, walk-in, email)

  25. Keyword Research

  26. On-Page SEO Page Title – #1 Factor, ensure relevancy, enticing • Meta Tags – declining factor • Quality Content – audience, original, interesting • Site Functionality – 404 Errors, Load Time, Good IP • Images / Alt Text • H1, H2, H3 • Internal Linking • Language: HTML/CSS = Good Full Flash = Bad

  27. Off-Page SEO: Link Building • Asking • Buying: related sites, directories • http://www.seocompany.ca/directory/top-web-directories.html • Link Baiting: articles, videos, lists, white papers, press releases (submit to prweb), social media, wiki, Yahoo Answers, about.com, etc… • Link to all pages (not just the homepage) • Anchor Text – must vary • Site Authority and Relevancy • .Edu, .Gov, Popular Sites – News, blogs, wikipedia, etc… • Be Natural

  28. SEO Tools • Analysis: Google Analytics (Free), Click Tracks, Omniture • Web CEO – free version okay with one of the above tools! (www.webceo.com) • W3C Validator (www.w3c.org) • Internal Link Checking (www.dead-links.com) • Inbound Link Checking / Competitive Intelligence • Google ‘link:YourURLHere’ • www.webconfs.com/anchor-text-analysis.php

  29. Social Media

  30. Business Purpose of Social Media • Breaking through the clutter • Building relationships • One-on-one communications • Get feedback from customers • Opening the lines of communication

  31. Examples of Social Media Sites • Twitter (microblogging) • Linkedin (professional) • Facebook (personal & professional uses) • Myspace (personal & some professional uses) • Digg News aggregator website • Google Alerts News feeds

  32. Closing Statements

  33. What are your Goals? Not all of your goals will have a monetary value. • What actions are customers taking as a result of reading or engaging with you? • Are customers telling you about their needs? • Are customers requesting to speak with someone from your company? • Are customers willing to provide testimonials and referrals to you? Will they become your ambassadors? This information can be invaluable to your business!

  34. Where to Start? • Listen to your employees and staff • Find out what people are saying about you • Find out where your customers go online • Ask your customers for recommendations • Identify goals • Set up metrics • Get started • Track progress

  35. Questions, Comments, Ideas … Also, feel free to email me your ideas and suggestions to Rmenkova@msn.comTwitter: www.twitter.com/renee_mLinkedin: www.linkedin/in/reneemenkovaOr call 407-618-5363

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