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Digital Mass Media

Digital Mass Media. What is New Media?. Today we are in the middle of a new media revolution – the shift of all culture to computer-mediated forms of production, distribution, and communication. . Media Convergence. Technological Economic Cultural.

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Digital Mass Media

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  1. Digital Mass Media

  2. What is New Media? • Today we are in the middle of a new media revolution – the shift of all culture to computer-mediated forms of production, distribution, and communication.

  3. Media Convergence Technological Economic Cultural

  4. How has the internet/social media changed the way we produce and consume: • Print (Newspaper and Magazine) • Television • Radio • Film • Advertising

  5. Long Tail vs. Short Head

  6. Social Media

  7. Vine and Instagram

  8. Difference with Traditional Media Traditional Digital Many to many Publish, then filter • One to many • Filter, then publish

  9. How are media habits changing? • Choice-More options • Conversation-many ways to communicate. • Curation-organize your own content • Creation-user generated content • Collaboration

  10. Mass Communication Degree

  11. Integrated Marketing Communication Degree

  12. Courses in Digital Mass Media • MCOM 241 Media Writing • MCOM 226 Multimedia Storytelling and Production • MCOM 342 Advanced Reporting and Writing • MCOM 346 Television Production • MCOM 441 Reporting Public Affairs • MCOM 333 News Editing • MCOM 349 Advertising Copy and Layout • MCOM 471 Public Relations Writing and Production

  13. Multimedia Storytelling MCOM 226 • Introduces basic writing and production skills for effective multimedia storytelling. • Audio slideshows • Infographics • Video • Podcasts

  14. Infographics • Visual representations of information, data or knowledge.

  15. Shatesha Scales Web Producer Fox Charlotte I assist the Web Producer and Digital Sales Specialist with maintaining and selling the FOX Charlotte website. I work closely with the web producer to research and help expand the sites presence in social media outlets. I assist the Digital Sales Specialist with brand development and new site implementations.

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