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Importance of Studying Consumer Behavior for Building Strong Relationships

Explore the significance of studying consumer behavior for enhancing customer connections and driving business success. Gain insights from expert interviews and real-world examples, including the impact on consumer confidence and creating emotional connections. Discover how consumer behavior influences purchasing decisions and the customer experience, with practical applications in various industries.

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Importance of Studying Consumer Behavior for Building Strong Relationships

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  1. Why studying CB is important https://www.conference-board.org/data/consumerconfidence.cfm

  2. The customer experience • Jet Blue • ShepHyken • Yahoo manifesto • James Bond – casino royale • Starbucks hank • Consumers want an Emotional connection- kevinroberts interview • Therapy – consuming as therapy for shopaholic

  3. Bob Lutzbrinker 08212011 hr 3 • YOUR IT… best sandwiches • Putting it together- University Bank

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