1 / 9

Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing

Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing. Dennis L. Haarsager KWSU/KTNW-TV, Northwest Public Radio Washington State University. Changes in media usage. People are taking control over their media usage. Non-real time is the fastest growing segment of media usage.

ostinmannual
Télécharger la présentation

Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Toward Public Broadcasting 2.0Digital Future Initiative Summit Briefing Dennis L. HaarsagerKWSU/KTNW-TV, Northwest Public RadioWashington State University

  2. Changes in media usage • People are taking control over their media usage. • Non-real time is the fastest growing segment of media usage. • “I want what I want, when I want it, the way I want it.” • The important media divide is no longer audio vs. video or print vs. electronic, it’s “my time” vs. real-time.

  3. Media über trends • Digitization – content meets mathematics • Noiseless generations • Asset management • Personalization – content meets self-organization • Self-curation • Communities of interest more important than aggregator brands • Democratization – content escapes its keepers • Inexpensive production tools • Low cost barriers to effective distribution

  4. Public broadcasting 2.0 • Characteristics • Many-to-many • On-demand for use in “my time” • Abundance rules – content limited only by storage • Content is branded and has a useful life outside the confines of aggregator brands (podcasting, VOD) • Rewards cumulative access over time • New business models apply; financial return can be orders of magnitude more per contact hour • Programmers and users are curators. • Provide huge choice. • Make content personalized and accessible.

  5. Open Media Network (omn.org) • Project of non-profit Open Media Foundation with pubcaster support • Distributing a broad range of public service media, audio and video • More a platform than a destination • Includes community & economic tools • Powered by Kontiki (ditto BBC, AOL) • Now in public beta 3

  6. Sync Transfer to iPod Transfer to Windows Media player or device Transfer to TIVO Device

  7. Contact information Dennis L. Haarsager, Associate VP & GMEducational Telecommunications & TechnologyWashington State University [KWSU/KTNW-TV, Northwest Public Radio]PO Box 642530Pullman, WA 99164-22530Contact info: haarsager.org/contactWeblog: technology360.comResources: technology360.orgPublic Service Publisher weblog: pspblog.orgOpen Media Network: omn.org

More Related