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Enhancing Communication Strategies for UNESCO: Interregional Seminar Insights

The Interregional Information Seminar for new Secretaries-General of the National Commissions for UNESCO, held on March 1, 2007, focused on the communication planning processes and priorities within UNESCO's operational framework. Key discussions included the Integrated Calendar of Events, major programme communication actions, and the importance of UNESCO's visibility in digital platforms. The seminar also covered using traffic data to assess portal engagement and the geographical distribution of visitors, highlighting UNESCO's communications impact and outreach across different media channels.

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Enhancing Communication Strategies for UNESCO: Interregional Seminar Insights

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  1. INTERREGIONAL INFORMATION SEMINAR FOR NEW SECRETARIES-GENERALOF THE NATIONAL COMMISSIONS FOR UNESCO 1 March 2007

  2. Bureau of Public Information

  3. Editorial, Publications and Portal Coordination Section (BPI/EPP)

  4. Communication plan process Programme Activites HQ+FO+Institutes Programme Priorities by Major programme BPI Communication actions Integrated Calendar of Events (ICE) Communication Plan of Major Programme Overall Communication Plan

  5. Communication Plan 2007

  6. Communication Plan 2007 • . Daily News / Events Major Events Weekly thematic dossier

  7. Homepage, InFocus, News, • ‘

  8. UNESCO’s visibility • Monitoring and assessing results: • The Web as an example

  9. Portal Traffic EvolutionMay 2003 – February 2007 7 706 372 7 142 469

  10. Increase in Portal TrafficDecember 2005 – November 2006

  11. UNESCO.ORG web rankamong other multilateral organizations Rank is based on three months of aggregated traffic data from millions of users of Alexa toolbar (amazon.com) and is a combined measure of page views and users (reach). **Note: as of Nov. 2006, 3 of top ten sites are Chinese.

  12. Geographic Distribution of Visitors in 2006 (1)

  13. Geographic Distribution of Visitors in 2006 (2)

  14. World Press on UNESCONumber of articles per month 2006 World Heritage EFA Report Press Freedom Water Report Note: This is not an exhaustive summary of articles, included are web news items from newspapers and online media.

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