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Country Briefings

Country Briefings Go beyond the headlines and be better briefed for business. Understand the international environment with access to concise business, financial, and political intelligence on key world economies. Our mission

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Country Briefings

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  1. Country Briefings Go beyond the headlines and be better briefed for business. Understand the international environment with access to concise business, financial, and political intelligence on key world economies. Be Better Briefed for Business www.countrybriefings.com

  2. Our mission “To empower international business executives with timely, pertinent and succinct commercial intelligence on key country economies so that they can make best use of their valuable time and maximise their effectiveness with clients.” Barry Wheelock – CEO and Editor Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  3. Doing business abroad – typical issues How can I find the time to research and prepare properly? What do I talk about around business? Where can I get independent and accurate information? How can I get straight to the data I need on-line? Can I see historical data presented in a common format to spot trends? Can I get a valuable briefing that I can read in 20 minutes? Be Better Briefed for Business www.countrybriefings.com

  4. What do Country Briefings offer? Concise briefings on 32 major and emerging markets in a common format Each one written from scratch every six weeks An eight-year archive with a powerful keyword search for analysis D&B Country RiskLine Reports increase coverage to 131 countries Delivered to the desktop on demand Total Access to all these facilities for a modest monthly subscription Tailored content provision to business publishers or specialist service providers Be Better Briefed for Business www.countrybriefings.com

  5. What is a Country Briefing? An easy-to-read report on a particular country containing 9 standard sections: The Economy Corporate Activity Politics Economic Indicators Corporate Results International Relations Stock Market Report Mergers & Acquisitions Comment & Analysis Available on the desktop in PDF format XML-tagging allows content tailoring for specific intra- and extranets Gateway to Country Briefings KnowledgeBase Be Better Briefed for Business www.countrybriefings.com

  6. Country Briefings KnowledgeBase An 9 year archive of all previous Country Briefings XML tagged throughout to facilitate extraction of specific content Powerful yet simple keyword search engine gets straight to the relevant data Ability to drill down on any of the 9 sections for a true historical perspective Search by industry sector, organisation or individual name Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  7. Enriching websites with Country Briefings content Customised extracts from 32 countries Keyword search Continuous scrolling headlines Equally applicable to corporate intranets or client-facing sites May be offered as a free added-value service or at a charge View examples at: www.countrybriefings.com/contentproducts Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  8. Typical scenarios where Country Briefings can create value: • Person: Senior Executive • Situation: Visiting client in unfamiliar country • Issue: No time to be briefed on local environment • Action: Request latest Country Briefing on destination Free up valuable personal time Read in car en route to airport Log-on in airline lounge & use keyword search for extra data Alternatively read Country Briefings via the seat-back screen Update the meeting agenda in-flight • Result: Converse comfortably on domestic issues Build rapport with client Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  9. Person: Researcher • Situation: Produces business opportunity analyses for executives • Issue: Time constraints with high priority requests • Action: Initiate search through a trusted business intelligence publisher’s portal Locate relevant Country Briefings data and link to website Pay one-time usage charge Use keyword search to pinpoint key data Subscribe to Total Access to speed up future searches • Result: Multiple key briefings produced with minimal effort Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  10. Person: Export Manager • Situation: Evaluating new prospective partner • Issue: Unfamiliar with the country background • Action: Look at latest Country Briefing on company intranet Highlight references to potential partner Search archive for previous occurrences Create commercial profile Validate with D&B Country RiskLine Report • Result: Take considered decision based on independent background research Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  11. Competitive positioning (1) Country Briefings is recognised as filling a valuable niche position between the comprehensive EIU country digests and D&B’s commercial trading reports. Economist Intelligence Unit Country Reports - Static annual economic analyses of 130 countries • Quarterly hardcopy or monthly e-mail updates • No coverage of key corporate activity • Expensive: Total Access annual subscription to Country Briefings on 32 countries plus the full archive for less than the cost of 3 EIU country reports • Hard to interrogate past editions • No separate “content-feed” business • Do have authority Be Better Briefed for Business www.countrybriefings.com

  12. Competitive Positioning (2) D&B Country RiskLine Reports • Cover 131 countries but only on local trading conditions • Relatively expensive: monthly reports cost $75 each • Have authority • However, active partner with Country Briefings to cover the niche gap between their own reports and the EIU analyses DIY Research • Apparently free and easy to do via the web • Most free general sources are pure “destination guides” • Typically delivers literally hundreds of articles with “fuzzy” relevance • Country Briefings aggregates only pertinent information in a concise format • Very ineffective use of valuable executive time Be Better Briefed for Business www.countrybriefings.com

  13. D&B Collaboration • Country RiskLine Reports evaluate cross-border business risks • Based on a country’s political, economic and commercial performance • Published monthly on 131 countries • Perfectly complemented by Country Briefings to cover niche gap to EIU • Available from the Country Briefings website • $75 for a single copy • $225 for an annual subscription to one country (exclusive CB offer) Be Better Briefed for Business www.countrybriefings.com

  14. About Country Briefings Independent UK company based in Warwick Representatives in London, New York and Chicago Team of highly-skilled journalists monitoring local events worldwide Editor has over 25 years experience of monitoring international events daily Sources vary by country and include 30 leading global investment institutions The XML database supports multiple delivery platforms and environments Global commercial relationships – Amadeus, D&B, LexisNexis, Matsushita, UPI Be Better Briefed for Business www.countrybriefings.com

  15. How to benefit from Country Briefings today To see a sample briefing Go Browse Introductory Briefings (3 sections only) free of charge Go Select a single Country Briefing for $15 Go Take out a 14 day free trial of Total Access Go Take a monthly Total Access subscription on 32 countries for $50 a month For a multiple user corporate licence or for further information call our customer support line on 44 (0) 1926 651682 Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

  16. “Being armed with Country Briefings undoubtedly eased the way for me to forge good relationships with my hosts” - Jacqui Buonassisi, VP Commercial Cards, Visa International “I would recommend the briefings to any business executive who wants to keep up to date on the markets they are interested in and be alive to opportunities” - Richard Pepler, Managing Director, Ultimate Finance Plc. Saving executive time around the world Be Better Briefed for Business www.countrybriefings.com

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