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Will Segway Change The Industry?

Team II-A. Will Segway Change The Industry?. Two Key Facts: Transportation Industry must change Human transporter will provide unique solution. "Segway human transporter will definitely change the transportation industry". Team II-A. Transportation Industry. Private Cars Public Transit

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Will Segway Change The Industry?

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  1. Team II-A Will Segway Change The Industry? Two Key Facts: Transportation Industry must change Human transporter will provide unique solution "Segway human transporter will definitely change the transportation industry"

  2. Team II-A Transportation Industry Private Cars Public Transit Busses Trains Subway "Segway human transporter will definitely change the transportation industry"

  3. Team II-A Why/How it must change Gridlock becoming worse every year “Over the last 20 years, traffic volumes have increased faster than road capacity” Commuters spending more time in their cars “Unless we manage highway congestion, our nation will continue to incur economic costs in foregone productivity, wasted fuel, and a reduced quality of life.” Mary E. Peters, Administrator Federal Highway Administration "Segway human transporter will definitely change the transportation industry"

  4. Team II-A Public Transportation Flexibility Long Distance Commuter • Problem: • Long commute time • Public Trans not near job • Solution • Drive to Train Station • Relax or be productive • Segway to office • Current Ex: France MTS "Segway human transporter will definitely change the transportation industry"

  5. Team II-A Convenient as Walking Same size as a person Easy to Maneuver Zero-Turning Radius Fit on Public Transit modes Fits in trunk Ride while: Open doors Elevator Escalator State Rep. John Heard, "By being on a Segway, you're not hot and sweaty, you're not exhausted from walking, so you're focused on [your task]." "Segway human transporter will definitely change the transportation industry"

  6. Team II-A Change Has Already Started • Electric Scooters Are A $60 to $200 Million Market • Segway Technology Leads The Market • Early Followers Adapt The Technology To Their Target Segment • The Range Of Price/Performance Options Further “Grows” The Market • Over 200 New Electric Mobility Products Introduced Since 2002 “Why would you mass market an imitation of a product that nobody seems to want?... Unless they actually do.” Michael Malone, Columnist "Segway human transporter will definitely change the transportation industry"

  7. Team II-A Will Segway Change The Industry? Segway IS Changing The Industry "Segway human transporter will definitely change the transportation industry"

  8. Team II-A Extra Slides "Segway human transporter will definitely change the transportation industry"

  9. Team II-A Video Clips Use with other forms of transportation Easy to Maneuver Power Stair Assist Easy to Ride "Segway human transporter will definitely change the transportation industry"

  10. Team II-A Segway Points To The Future • Segway Is The Ferrari Of Scooters • Raising The Bar Drives The Market • Amazon.com Claims 100,000 potential Segway Sales • Competitors Enter The High End Market That Segway Controls • Competition Drives Segway To Higher Technology To Hold The High End • The Cycle Goes On And On …… • In The Meantime ……… • Battery / Fuel Cell Technology Advances • Electric Motor Technology Advances • Control Technology Advances • Lightweight Structures Technology Advances • WHY – Everybody Likes To Make $$$$$$$$ "Segway human transporter will definitely change the transportation industry"

  11. Team II-A Segway Safer Than Jogging? Segway Dangers • 12 mph, yet fast jogging • Not maneuverable, yet turns on axis • 78,000 pedestrian injuries and 4,700 fatalities in the US in 2000, yet by cars • Crowded Sidewalks, yet disproportionate room for streets "Segway human transporter will definitely change the transportation industry"

  12. Team II-A Title "Segway human transporter will definitely change the transportation industry"

  13. Team II-A Title "Segway human transporter will definitely change the transportation industry"

  14. Team II-A Priced Similar to Driving Data: • Miles driven by average automobile user: 10200 • http://www.eia.doe.gov/emeu/rtecs/chapter3.html • % of trips under 5 miles: 60% • http://www.epa.gov/otaq/consumer/42097032.pdf • Cost per mile: $.534 • http://www.aaapa.org/drivingcosts2002.pdf • Cost per full charge: ~10 Cents • Savings by replacing these trips with Segway: $3268 per year • http://www.colliersmn.com/prod/cclod.nsf/publish/EED058B6A33ED51A85256ED800567DE0/$File/CBD+Parking+Rate+Survey.pdf • Segway P Series MSRP: $3995 • http://www.segway.com/shop/ "Segway human transporter will definitely change the transportation industry"

  15. Team II-A New Options Change Industries • It Starts As A Cool Toy ………. • The Fun Factor Starts The Process • Affluent Customers At First • Purchased For Fun – Not Utility • The Fun Factor Drives Greater Use • Segway To The Store • Segway To The Beach • Public Exposure = Larger Sales • Utility Use Increases As Commuters Find The Segway More Fun Than Parking On The Freeway • Segway Commuters On Their Way To Work • Things Begin To Change ………. SMILE "Segway human transporter will definitely change the transportation industry"

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