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An effective club is able to… Sustain and increase its membership base.

An effective club is able to… Sustain and increase its membership base. Implement successful projects that address the needs of its community and communities in other countries. Support The Rotary Foundation through both program participation and financial contributions.

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An effective club is able to… Sustain and increase its membership base.

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  1. An effective club is able to… • Sustain and increase its membership base. • Implement successful projects that address the needs of its community and communities in other countries. • Support The Rotary Foundation through both program participation and financial contributions. • Develop leaders from within the Club, and leaders • capable of serving Rotary beyond the club level.

  2. Things to do BEFORE your Membership Club Assembly (Program) • Form a committee of 4 or more members: • Membership Chair • Club recruiter • Club Member Development-Retention (Mentor) • Record Keeper • Cheerleader-Inspiration- Passionate for Rotary

  3. Your Club & Your Community Demographics • What are the demographics of your community? • Age • Ethnicity • Occupations • Does your club look like your community? • Where are your next targets for membership? • Why would people want to join YOUR club? • How do you make a difference in your community/communities around the world?

  4. Club Assessment • How many members in your club? • How many have you added/lost during the past year? During the past 5 years? • Why have members joined your club? • Why have members left your club? • What are the demographics of your club’s membership • Age • Gender • Ethnicity • Interests • Time in Rotary

  5. Goals for Stability or Membership Growth of your Club Where do we want to be at the end of the year Goal: 3% Growth Start with 60 -10% = 54 Planned attrition +13% = 62 Required for goal

  6. We are here to discuss Membership Why, Who, & How • Why Club Membership is important • Developing a strategy to bring in new members • Developing a strategy to retain existing members • Developing a plan to let our communities know what Rotary is and why a person should join • Developing a Club Plan to get everyone involved

  7. To Make A Difference Takes MEMBERS Talent Time Treasure

  8. Your Club President and Board Need a Plan to increase Membership! **Important** • Future Leaders • Business/Professional Community Outreach • Re-Charter • Leadership by Example (DG Frank’s choice) • Rotary Alumni, Rotaractors, New Generations • Your Own Idea

  9. Good Recruitment results in Retention • Identify a Need • Inform & Inspire • Invite: Simply Ask • Orient & Prepare • Induct with Dignity • Educate & Mentor • Involve and Engage

  10. Every Member Has a Role • Not every member is going to invite a prospect but members can • Be hosts at the meeting • Be mentors to new members • Follow up with special guests • Be a welcoming greeter • Keep records • Make sure that each member knows their role and responsibilities

  11. Earning an Ignite Pin • The Ignite Pin is given to a club member who has made a personal commitment to the club to bring in a new member during the year. • It is a one-on-one personal interaction between the member and the club president on behalf of the club • The commitment is subject to the Four Way Test

  12. Summary: Retaining Members includes… • Have interesting and relevant club programs. • Find your new member’s passions and get them involved in those areas • Understand what is going on in the life of your member’s and how it affects their Rotary life. • Focus on participation – not attendance • Hold regular meetings with new members to continue their Rotary education and answer their questions. • Create opportunities for members to interact outside of club meetings • Hand on projects • Socials • Encourage members to take advantage of events and training outside normal club meetings

  13. What should be discussed at your Membership Club Assembly! • Introduce your Club’s Membership Committee. • Explain to the Club about the Membership Trends (or Decline). • Brief explanation of the Ignite Program. • Affirm and explain your President & Board Approved Plan to Sustain or Increase Membership. • Establish your Club Retention Goal & Assign a Retention Team to meet them. • Every Member has a Role (see Slide 10). • Brief explanation of the Premiere Club Program. • Presentation of Ignite Pins to those who make a Personal Commitment to bring in one new member during the year. • Assure the Club that their progress is important to the District and that their progress will be reported regularly. • Monitor and complete the Premier Club worksheet • Report often to your club about progress against goal

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