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Advocate and be the change !

Advocate and be the change !

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Advocate and be the change !

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  1. Advocate and be the change ! Introduction to the basics of advocacy

  2. On the Menu for the next 30 mins… • Making sure everyone is connected and set to start. • Introduction of the trainer and the participants • Sharing Expectations • Outlining the objectives • Questions – Pre Evaluation • Ready to Go ! Advocate and Be the Change!

  3. Expectations… • Take 2 minutes and write down your expectation(s) on a piece of paper • Wait for the trainer’s instruction to SHARE your expectation Advocate and Be the Change!

  4. Expectations… Advocate and Be the Change!

  5. Overall Objective of the 6 sessions… • Understandingof the basics of advocacy • Capture the importance of Advocacy • Acquiring the elements of the Advocacy cycle • Introducing a methodology that would assist you to create your own advocacy intervention based on a specific issue you would like to see changing in your community. • Introducing the elements of the onsite training What? Why? How? The training methodology is very interactive! Advocate and Be the Change!

  6. Objectives of today’s session By the end of this session, you will: • Be able to give a definition of advocacy • Be capable to outline the levels of change advocacy can reach Advocate and Be the Change!

  7. Questions? • Pre Evaluation Advocate and Be the Change!

  8. Ready to Go! Advocate and Be the Change!

  9. The Concept of Advocacy • What is the first idea/image that comes across your mind when you hear the word advocacy? Advocate and Be the Change!

  10. Your ideas? Advocate and Be the Change!

  11. The following animated video is presented to help you start reflecting about some aspects of the answer to the question, “What is Advocacy?” The Mousse Tale http://www.youtube.com/watch?v=w4wL0KWHRFE Advocate and Be the Change!

  12. Your first thoughts? Advocate and Be the Change!

  13. Advocacy aims to build consensus for an idea, not to impose it on others. Advocacy is the process of people participating in decision-making processes which affect their lives. Advocacy is pleading for, defending or recommending an idea before other people. Advocacy has a purpose! Advocate and Be the Change!

  14. Case Study Using Information Technology to advocate for the protection of the environment Advocate and Be the Change!

  15. Take up to 15 mins in order to read and put on a piece of paper your perception/definition of advocacy. • In addition to defining the issue Greenpeace is advocating for, What did they do, how did they implement, and what was the result? • Wait for the trainer’s instruction to SHARE your answers. Advocate and Be the Change!

  16. Issue: Toxic Waste on the Lebanese coastal area • What did they do?: Educated the Lebanese Population & Lobbied various stakeholders • How did they do it? Inflatable boat to map out TW areas, Website map, partnered with GIS, Animated TV spots, mobile stand with huge posters, Media officer, meetings with politicians government agencies, resorts and beaches… • Result: Law#44 Advocate and Be the Change!

  17. There are many ways to describe 'advocacy' – just as there are many shades of the color 'blue' – but they all have in common core ideas that we will explore together through out the session… Advocate and Be the Change!

  18. …A set of skills and actions to influence people to make decisions that ameliorates/changes a certain situation… Advocate and Be the Change!

  19. Changes/Ameliorates a certain situation entail modifications to 3 layers (simultaneously or each separately): • Changes to the Legislation or policies or decisions 2. Modification in the implementation/practice 3. Readjustment of Behaviors & Attitude of people Advocate and Be the Change!

  20. There are three approaches to advocacy (advocacy for, with and by those affected by a situation). There are different objectives associated with each approach, such as trying to change policy, or to increase participation. The most sustainable advocacy is often done by those who are directly affected by a situation. Capacity building may be needed before this can happen. Many advocacy initiatives will use all three approaches at different times. Advocate and Be the Change!

  21. Advocacy requires a call to action, not just raising awareness. An information campaign seeks to increase individual knowledge and change behavior. Advocacy seeks to change policy and asks individuals to join a campaign in order to ensure the sustainability of the result. Thus we must constantly raise the question: what is our campaign asking people to do? Advocate and Be the Change!

  22. Advocacy consists of different strategies aimed at influencing decision-making at the organizational, local, provincial, national and international levels. Advocacy strategies can include lobbying, social marketing, information, education and communication (IEC), community organizing, or many other “tactics.” Advocate and Be the Change!

  23. Advocacy is an action directed at changing the policies, positions or programs of any type of institution. Advocacy is speaking up, drawing a community’s attention to an important issue, and directing decision makers toward a solution. Advocate and Be the Change!

  24. Advocacy is working with other people and organizations to make a difference. Advocacy is putting a problem on the agenda, providing a solution to that problem and building support for acting on both the problem and solution. Advocacy aims to change how decisions are made, not to solve a single case. Advocate and Be the Change!

  25. Advocacy does not only target government decision-makers. We can advocate for changing policies in our organization or in the company where we work. When we try to influence managers in a company to implement a recycling policy, we are doing advocacy Advocate and Be the Change!

  26. The process of influencing key decision-makers and opinion-formers (individuals and organizations ) for changes to policies and practices that will work in poor people’s favour. (Action Aid) Advocate and Be the Change!

  27. In the simplest terms, advocacy is a: STRATEGIC= deliberate, planned, takes the context and current events into account. SET OF ACTIONS = coordinated activities. DESIGNED TO PERSUADE = sound arguments, based on solid research, presented in convincing way. SOMEONE ELSE = decision-makers or individuals who can influence them. That what YOU want = specific change objective. Is what THEY want = understand their needs and interest and show that you have needs and interests in common. Advocate and Be the Change!

  28. In your own words… Describe Advocacy… Have you ever advocated? Elements of Advocacy are part of our daily life… Advocate and Be the Change!

  29. Questions? Advocate and Be the Change!

  30. For Tomorrow…Same time.. http://www.youtube.com/watch?v=zXEBMOUZ7PQ&feature=plcp • To download the video (8 mins) in case it was not feasible to broadcast it online Advocate and Be the Change!

  31. Millions of streams would never make it across a desert; their waters would disappear in the depths of the sands. But, put together, they make a river big enough to get across. Gebran Khalil Gebran (two persons for tomorrow with 2 quotes related to the training subject) Advocate and Be the Change!

  32. Why Advocacy is important? • As development actors, community workers or concerned citizens we are always • working for change. If our mission is to help marginalized groups, we can provide • services for them. However, in the long-term, a situation will only improve if we can • change the way decisions are made – and we can ensure that those who are affected • by decisions have a voice. Advocate and Be the Change!

  33. Advocate and be the change ! Introduction to the basics of advocacySession 2

  34. On the Menu for today… • Making sure everyone is connected and set to start. • Wrap up of yesterday’s session ( A Volunteer) • Personal reasons that drives you to advocate • Impact of Advocacy on the society • Video on people with Disabilities campaign in Jordan • Two quotes to end… Advocate and Be the Change!

  35. Objectives of today’s session By the end of this session, you will: • be able to identify what motivates you in your own advocacy work • Be able to see why Advocacy is important Advocate and Be the Change!

  36. What did you learn yesterday?

  37. …A set of skills and actions to influence people to make decisions that ameliorates/changes a certain situation… Advocate and Be the Change!

  38. Changes/Ameliorates a certain situation entail modifications to 3 layers (simultaneously or each separately): • Changes to the Legislation or policies or decisions 2. Modification in the implementation/practice 3. Readjustment of Behaviors & Attitude of people Advocate and Be the Change!

  39. Take 5 minutes and write down 3 PERSONAL reasons explaining why you do advocate. • If you are not advocating currently for a certain issue, please do write 3 PERSONAL reasons that would incite you to do advocacy • Wait for the trainer’s instruction to SHARE your answers…

  40. PERSONAL reasons explaining why you advocate

  41. the vision, mission and values of the organisation for which a person works • the values of the community to which a person belongs • Cultural/religious values • Being directly affected by a situation • Desire for long-term change.

  42. Take 5 minutes and write down 3 ideas explaining why you think advocacy is important for the society. • Wait for the trainer’s instruction to SHARE your answers…

  43. Why advocacy is important for the society?

  44. Why Advocacy is important? • Advocacy is important because YOU are important. • The “better situation” that advocacy aims at is to YOUR benefit as an individual or as a group. (ex: Advocacy to have green streets) • Advocacy can help you have control over your situation. • It is a way that helps you change/transform the situation your society is currently in to a better one • To “Lead the people to our beliefs” especially that the Advocacy process aims to build consensus for an idea, not to impose it on others, thus it achieves more sustainable results as it is built on collective endorsement/agreement through persuasion.

  45. “Takafo2 Campaign…” (Equality) A campaign in Jordan advocating for ensuring access to people with disabilities to polling places to be able to vote…. The following questions… Advocate and Be the Change!

  46. In the video… • What did motivate the: • People with disabilities in the campaign? • People with no disabilities in the campaign? • Media? • Individuals in the different governorates? • Governor of Amman?

  47. In the video… • Why Advocacy was important in that case?

  48. What did motivate the: • People with disabilities in the campaign? • People with no disabilities in the campaign? • Media? • Individuals in the different governorates? • Governor of Amman?

  49. In the simplest terms, advocacy is a: STRATEGIC= deliberate, planned, takes the context and current events into account. SET OF ACTIONS = coordinated activities. DESIGNED TO PERSUADE = sound arguments, based on solid research, presented in convincing way. SOMEONE ELSE = decision-makers or individuals who can influence them. That what YOU want = specific change objective. Is what THEY want = understand their needs and interest and show that you have needs and interests in common. Advocate and Be the Change!

  50. Why Advocacy was important in that case?