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Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson

Building Display Ads that Drive Real World Traffic. Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson. New York City 384 5th Ave 8th Floor  New York, NY 10018  Phone: 1-888-680-7999  Fax: 1-866-830-8909. San Francisco

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Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson

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  1. Building Display Ads that Drive Real World Traffic Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson New York City 384 5th Ave 8th Floor New York, NY 10018 Phone: 1-888-680-7999 Fax: 1-866-830-8909 San Francisco 5 Lucerne St. #1San Francisco, CA 94103Phone: 1-888-680-7999Fax: 1-866-830-8909 sales@spongecell.com www.spongecell.com

  2. We turn ads like these…………

  3. Into Interactive Ads like these

  4. Interactive Media Features

  5. Competitive Advantages • Non-Obtrusive • Our ads provide interactivity without the need to expand • Lightweight • Publisher friendly and run anywhere that standard flash can run • Quick Turnaround • Require as little as 24-48 hours to build once assets have been received • Cost Effective • Spongecell Interactive Ads are more cost effective than Rich Media • Optimization • Site level reporting allows us to shift impressions anytime in order to maximize ad effectiveness • Reporting • Reporting is interactive, web-based, and can be easily shared and exported to Excel

  6. Share on Facebook What is it? This feature allows brands to spread offers virally through social media avenues such as facebook and twitter by allowing consumers to post deals to their news feeds How does it work? The consumer hovers over the Spongecell button The Spongecell screen loads and the consumer clicks to post on facebook Once the consumer accepts sharing the deal, it is posted on his profile and his friends’ news feeds

  7. Fan on Facebook What is it? This feature allows brands to spread offers virally through social media avenues such as facebook and twitter by allowing consumers become fans and post deals to their feeds How does it work? The consumer hovers over the Spongecell button The Spongecell screen loads and the consumer clicks to become a fan on facebook Once the consumer becomes a fan, they have access to and receive updates from the banana nut fan page

  8. Tweet This! What is it? Consumers can use this feature to post live tweets to their twitter feed from the advertising banner. Brands enjoy word of mouth viral marketing. How does it work? The consumer hovers over the Spongecell button The Spongecell screen loads and the consumer clicks on tweet this A pre-populated tweet is placed into the consumer’s twitter feed

  9. External Data Solutions Our dynamic platform also allows you to pull information in from external data sources resulting in functionality such as: Interactive Games, Quizzes, RSS Feeds, Twitter Feeds, Facebook Feeds & Dynamic weather feeds Example: View My Tweets The consumer hovers over the Spongecell button The Advertiser’s live tweets load within the banner

  10. Clients and Partners Advertisers

  11. Clients and Partners MEDIA JUNCTION Agencies HORIZON INTERACTIVE Ad Networks/Publishers

  12. Case Study: Nestle Wonka • Production • Received 24 hour notice before campaign flight, within that timeframe Spongecell was able to: • Secure the media leveraging existing partnerships • Build the ads and traffic them within a 5 hour timeframe • Set up both Spongecell and DART reporting • Ensure full delivery across the new years holiday on a 2 day flight • Impressions: • Invoiced 31 MM impressions • Delivered 34 MM impressions • Campaign Results: • eCTR: .046% • Screens Viewed Rate: .71% • Screens Completed Rate: 1.64% • Increase of facebook fans from 250K to 450K across the 2 day flight • Flight Period: • December 30,31 • Campaign Objective: • Create Viral and Social Media awareness around the launch of a facebook based sweepstakes • Campaign Strategy: • Use a Spongecell enhanced creative in order to allow consumers to • Become fans of WONKA Nation • Enter the free candy for a year sweepstakes

  13. Case Study: Long John Silver’s • Background: • The client was new to online advertising and was very concerned about maintaining their brand equity • Campaign Goals: • LJS wanted to build consumer awareness of two new products through product sampling across three geographic regions • Strategy: • To enhanced the existing creative with Spongcell Interactive buttons in order to boost consumer engagement • Spongecell enabled consumers to: • Locate a nearby restaurant • Download a coupon for the new menu items: a free taco or lemonade • High profile ad placements on prominent national websites via geo-targeting and key ad placements on targeted media in local markets • Results • More than 35 percent of consumers who expressed interest in the Long John Silver’s offer also opted to receive additional communication. • Produced a completion rate of 2.27 percent, nearly 2.5 times higher than the industry average. • Consumers not only engaged with the ad, but also took action by requesting the coupon or locating a restaurant. • Captured valuable consumer engagement information.

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