Building a Strategic Content Plan for Effective Communication

Dec 04, 2025

200 likes | 303 Vues

Discover the essential steps to create a compelling content plan that aligns with your strategic communication goals. This guide emphasizes the importance of understanding your audience, defining your goals, and selecting appropriate content formats. Additionally, it provides insights from industry experts like Kristina Halvorson, Beth Kanter, and Alison Green, enhancing your content strategy with real-world case studies and best practices. Unlock the potential of well-organized content to engage your audience and achieve measurable results.

phylicia-fauna

Télécharger la présentation

Building a Strategic Content Plan for Effective Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Do You Want to Build a Content Plan?
Rachel Wallace Strategic Communications Associate wallacer@aauw.org
Peggy Woods-Clark Website Manager clarkp@aauw.org
Liz Bolton Associate Director of Art, Editorial, and Media boltone@aauw.org

Traffic signs in Bangkok by Uwe Schwarzbach.
The Quad in Action Case Studies

Resources • Content Strategy for the Web by Kristina Halvorson and Melissa Rach • The Networked Nonprofit and Measuring the Networked Nonprofit by Beth Kanter • Beth Kanter’s blog: www.bethkanter.org • eWriteOnline.com • Managing to Change the World by Alison Green and Jerry Hauser • Alison Green’s blog: AskaManager.org