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Transforming a Bar into a Cultural Hub: The DPM Experience

Once upon a time, there was a bar that evolved into a multifaceted venue, becoming a café, club, and teahouse in Riga. The DPM bar attracted a unique subculture of bar lovers by combining low prices with a frivolous atmosphere and an ideal location. The key to its success lay in charismatic staff who blended professionalism with charm, turning them into effective promoters. Through word-of-mouth and a dynamic social media presence, especially on Facebook and Foursquare, DPM bar experienced significant growth in visits and community engagement.

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Transforming a Bar into a Cultural Hub: The DPM Experience

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  1. Once upon a time, there was … a bar

  2. And then it became not just a bar, but a bar, a café, a club and a teahouse

  3. http://vimeo.com/34427878

  4. SIA “DPM bar”

  5. An unique (for Riga) subculture of bar-lovers was created

  6. What was needed? • Clients • Staff • Commercial budget

  7. Clients • Low prices • Frivolous atmosphere • Location

  8. Staff • Charisma vs professionalism • Stress resistance • “King of the castle” rule • Your staff is your promoter!

  9. Commercial budget?

  10. Word-of-mouth marketing

  11. Facebook Number of active users on our Facebook.com page (highest– 15817, average- 8000)

  12. Tendency of growth on Foursquare Динамика роста посещений заведения используя гео-локационную социальную сеть Foursquare.com

  13. Total cost of using tools needed for promoting our business:

  14. Thank you!

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